Pauline Durepaire

🧴💊 🐶 Development, manufacturing, and marketing of innovative natural products for human and animal well-being (nutra, cosmetics, petfood).

• From 0 to 60 clients in 1 year: definition and execution of a B2B commercial strategy, generating €345K in revenue in the first year.

• Management of finished product development projects, from idea to market launch (B2B2C): market research, regulatory monitoring, R&D, Go-to-Market strategy, offer creation, sourcing, coordination of manufacturers and suppliers (packs, ingredients), quality monitoring.

• Marketing & Communication: definition and execution of the communication plan (editorial, advertising, CRM, influence), team training.

🏖️ Responsible for private sales offers of an online travel agency (Locasun-VP - 1.3 million visitors) acquired by the Leboncoin group.

• Negotiate exclusive agreements with professionals in the tourism industry in France and Spain (residences, campsites, hotels, leisure parks, spas)

• Create offers tailored to our target to achieve our goals

• Comparative analysis of trends and competition

• Sourcing of new products and partners

• Performance monitoring

📰 Oxford Business Group (OBG) is a global publishing, research, and consulting firm that publishes economic intelligence on markets in the Middle East, Africa, Asia, and Latin America.

• Organize and attend meetings with C-levels (executives of large companies and government officials) as part of the publication of our economic reports

• Public relations operations – conferences and events

• Sale of advertising devices (media)

• Recruitment and training of the project coordinator, management of a team of 3 people

• Definition of the commercial strategy: market research, company portfolio

• Cold calling