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Description

Digital and CRM Project Manager with 8 years of experience (cosmetics, retail, QSR).

I can meet your needs in digital marketing and communication strategy or project management.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

MC SAATCHI AUSTRALIE
Press Relations Project Manager
PRESS AND MEDIA
April 2014 - December 2014 (8 months)
Paris, France
CLIENTS : INVISALIGN, SHOPSTYLE, VEET.FR
- Management of Press Relations and coordination of press events for various accounts.
- Monitoring and influencer partnerships
- Writing press kits
- Evaluation of coverage
- Community management
Partnerships Influence Marketing Press relations
Eugene Perma
Digital Project Manager
CHEMICAL
November 2015 - September 2021 (5 years and 11 months)
Gennevilliers, France
Acquisition
Provide strategic recommendations on acquisition levers for each brand in the group
Develop the audience of the group's websites targeting B2B and B2C
through SEM management - Emailing - Social Media, Display, media campaigns...

- Newsletter & CRM
KPI definition
Creation of templates and sending of email marketing campaigns
Database management and profiling
Project manager for CRM redesign: implementation of an omnichannel marketing domain
Performance report editing

- On-site content management
Creation of visual content and integration
Strategic planning by brand
Implementation of operations with partners

- E-commerce & Marketplace
KPI definition
Definition of an e-marketing plan
Product update
Management of Amazon catalog and AMS program (Sponsoring / Search)
Performance report editing
Management of e-commerce professional account customer cases

- Project management and maintenance
Creation and redesign of brand platforms - Scrum
Definition of evolutions
QA tests
Marketing strategy Webmarketing strategy User Testing Strategic recommendation Project management

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MASTER II IN DIGITAL MARKETING MANAGEMENT
IPAG BUSINESS SCHOOL PARIS
2015

Google Analytics
GOOGLE
2015

Digital Project Manager

Pauline D.

Web Marketing & Communication Project Manager

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