Freelancer profile translated to English.
Back to original languageAbout Pauline
Web writer since 2011, I call myself a senior. I write out of love for words, for the pleasure of interacting with you, but above all to give visibility to your business and your values.
I mainly work with solo entrepreneurs, e-commerce stores, SMEs, and brands that want to combine trust and image, who want to delegate without stress.
My core business? Turnkey blogs to build lasting relationships and save you time.
Here, I handle editorial strategy, content writing, integration into your back office, and scheduling or publishing.
I also offer:
- SEO & Slow Content writing for in-depth, optimized, sourced articles that your cat or good genius would struggle to write.
- Storytelling & brand storytelling to connect with your customers on a human level.
- Proofreading of your written or generated content.
- Writing available in French and English.
My preferred territory? Collaborating with artisans, committed brands (health, associations, children), and natural health practitioners.
My responsiveness, professionalism, and friendliness are often highlighted by my clients. Let me show you how right they are! Let's discuss your project.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- EI Pauline Dewinter - WebplumeFounder & Senior Web Writer - Webplume.netCONSULTING AND AUDITSNovember 2010 - Today (15 years and 7 months)Creation and development of the editorial agency Webplume.net, specializing in supporting e-commerce businesses, committed brands (beauty, cosmetics, baby universe), and wellness professionals.Developed missions and expertise:- Editorial Strategy:Design of tailor-made editorial lines, semantic audits, keyword research, and creation of ROI-oriented content calendars.- "Turnkey Blog" Offer: Comprehensive management of the editorial department for my clients (from content strategy to writing optimized and fluid SEO articles).- Integration & Technical Management: Complete mastery of the WordPress CMS (article integration, internal linking, HTML markup, On-Page SEO optimization).- & Brand Storytelling: Writing sales pages, newsletters, email onboarding sequences, and product descriptions to maximize conversion rates.- Bilingual Project Management: Support for brands in their French-speaking and English-speaking markets.Key references and sectors: E-commerce, Cosmetics & Beauty, Baby Universe, Natural Health & Wellness, Artisans, and eco-responsible brands.
- Élhée SASWeb Writing & Editorial ConsultingE-COMMERCEDecember 2021 - Today (4 years and 6 months)Management of the brand's children's products journal - editorial strategy, web writing, and Shopify integration.
- Wed'LoveSEO & Editorial Web WritingLUXURY GOODSOctober 2019 - Today (6 years and 8 months)WordPress blog management + integration in French and then in English - SEO consulting and SEO web writing - destination wedding planner sector - luxury.
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Education
- 1st year of DEUG in LawUniversity of Burgundy Franche-Comté, Dijon
- Baccalaureate in LiteratureLycée Hippolyte Fontaine2001Baccalauréat littéraire option anglais renforcé mention assez bien.