Freelancer profile translated to English.
Back to original languageAbout Pauline
Bilingual US/French Marketing Specialist with 5 years of experience, I combine creativity, strategic vision, and operational rigor to design and manage high-performing, large-scale 360° campaigns.
With international experience in Canada and a multi-sector background (industry, quick-commerce, NGOs), I have developed solid expertise in brand governance, customer experience, and adapting marketing strategies to different markets.
I now wish to leverage my comprehensive expertise in digital marketing and multi-channel communication within a company eager to strengthen its brand image and optimize its marketing performance.
🎯 Key Skills: Campaign Management | Digital Strategy | CRM | SEO/SEA | Branding | Content Creation | Project Management | Reporting & Performance | Lead Generation
French
Native or bilingual
English
Native or bilingual
Can work on-site
Rouen (up to 50km)
Experience
- WATTLIFTCreative Strategy ManagerENERGY AND UTILITIESOctober 2025 - Today (10 months)France
- Design, optimization of conversion-oriented landing pages + marketing automation (email, SMS).
- Creation and management of Meta Ads campaigns (design, targeting, final rendering, tracking of acquisition KPIs).
- Write scripts, UGC briefs, and edit videos.
- Management of a portfolio of 15 active clients with commercial support.
- DoorDashCreative Operations and Brand Governance SpecialistRESTAURANTS AND FOOD SERVICEJanuary 2025 - October 2025 (9 months)San Francisco, CA, USA*Graphic Design and Brand Governance
- Design and deployment of templates, banners, and creative guidelines for key events (Super Bowl, Valentine's Day, NBA, Thanksgiving, etc.).
- Creation and dissemination of "Creative Best Practices" for partners and internal teams via an internal wiki and simplified training materials.
- Continuous optimization of creative approval processes: reducing the average approval time from 2 weeks to a few days, improving brand consistency and visual quality.
- Definition of brand governance: standardization of visuals, communication tone.
- Production and adaptation of personalized advertisements (Meta Ads) for strategic partners (Nestlé, Purina, Taco Bell, Wingstop…), ensuring consistency between brand identity and performance.
- Onboarding, support, and skill development for 10+ new employees.
- Creation of training materials and organization of weekly follow-up sessions (workshops, Q&A, self-serve wiki) and sharing of creative best practices.
- DoorDashInternational Promotional Campaigns SpecialistRESTAURANTS AND FOOD SERVICEFebruary 2024 - October 2025 (1 year and 8 months)San Francisco, CA, USA
- Management of international promotional operations (USA, Canada, New Zealand, Australia).
- Operational management of 1000+ annual promotional campaigns (budget: several million dollars).
- Portfolio of 100+ strategic partners (Pizza Hut, McDonald's, Subway, Burger King, etc.).
- Cross-functional coordination with marketing, product, and sales teams.
- Performance monitoring: results analysis, creation of decision-making reports, and optimization recommendations.
- Marketing project management: creation of presentations, calendars, and tracking documents to ensure smooth execution and cross-team visibility.
- Quality assurance: Design, A/B testing, and validation of advertising campaigns to ensure a seamless user experience on mobile and desktop (responsive).
- Cultural and linguistic adaptation (translation) of campaigns for the French-speaking Quebec market, ensuring commercial and cultural consistency, and brand alignment.
Recommendations
Be the first to recommend Pauline
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master Digital Marketing & Social Media, MarketingIAE Caen2023Master Marketing Digital & Social Media, Marketing
- L3 Communication and Digital Marketing, MarketingIAE Lille2021L3 Communication et Marketing Digital , Marketing
Certifications
- Inbound Marketing CertificationHubspot2023
- TOEIC 930/990TOEIC® Program2020