Freelancer profile translated to English.
Back to original languageAbout Pauline
Looking to create a strong visual identity, an effective website, or materials that truly capture your clients' attention?
I can help you create tailor-made visual universes designed to attract, convince, and leave a lasting impression on your clients.
As a graphic and web designer (UI/UX) with over 10 years of experience, I craft visual experiences that combine aesthetic rigor with strategic thinking. Every project is meticulously designed to reflect your positioning, enhance your offering, and strengthen your credibility.
My approach is distinguished by a particular focus on the intention behind the design: nothing is left to chance. Colors, typography, visual hierarchy… each element is designed to serve a specific purpose and create a fluid, intuitive, and memorable experience.
My background in France, Canada, and Switzerland has allowed me to develop a sensitivity to high-end, minimalist, and timeless aesthetics, as well as a strong commitment to quality.
I specialize in:
- Premium brand identity (logo, graphic charter, art direction)
- Website creation (SEO, UI/UX, mockups, redesign)
- Editorial and print materials (brochures, catalogs, presentation materials)
- Visual universes for social media
- User experience optimization
Beyond design, I bring a strategic perspective and a real ability to structure your image, to create coherent, impactful, and lasting materials.
I favor collaborations based on listening, precision, and high standards, with a common goal: to give your project a strong, unique presence aligned with your values.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- My digital SchoolTrainer in graphic design strategyEDUCATION AND E-LEARNINGSeptember 2022 - June 2023 (9 months)Annecy, FranceTraining provided at My Digital School in AnnecyObjective: to make students autonomous in designing a logo and graphic charter, creating printed and digital editorial materials, and managing graphic design projects.- Creation of training materials from scratch- Facilitation of full-day training sessions- Creation of thematic workshops- Evaluations
- Prisme & CoFreelance Graphic and Web DesignerDIGITAL AND ITSeptember 2020 - Today (5 years and 11 months)Aix-les-Bains, France
- Enhance your know-how through a visual identity that reflects you: logo, graphic charter, creation of communication materials...
- Give visibility to your business through the web: creation of showcase websites, online stores, booking sites, event sites...
- Cultivate & spread your notoriety through social media: social media management, email formatting, photo shoots...
- Infomaniak Network SAUX DesignerSOFTWARE PUBLISHINGJune 2017 - January 2020 (2 years and 7 months)Région de Genève, Suisse
- UX & UI design of the client interface
- Webdesign of sales pages on the website
- UI design of mobile applications (Infomaniak Sync and Infomaniak Auth)
- Creation of visuals for marketing (advertising campaigns, blog posts, social media...)
- User testing
Projects completed:🌐 Login manager/workspace: two-factor authentication, multi-account, and multilingual🛒 Online ordering: quick checkout, multiple payment options, product and option suggestions🎞 VOD/AOD: client interface optimization, product and option updates, user testing👨 Client interface: design of user profile, billing area, affiliate area, ordering, product management🎥 Website: creation and editing of presentation video, product sales pages design, knowledge base, about section🔒 Mobile applications: design of "Infomaniak Auth" (enhanced login security) and "Infomaniak Sync" (contact and calendar synchronization...)🎨 Visual identities: advertising campaigns, blog posts, events.
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Education
- Community ManagerLa Tribu Digitale2020Nous sommes formés au métier de Community Manager avec la méthodologie ESTIME. Nous développons nos compétences grâce à un projet pratique, des cours théoriques, des exercices et également en participant à un groupe d'entraide. Nous étudions la création des Personas, l'analyse de la concurrence, la stratégie de communication etc...
- Design Sprint, Design Thinking, Lean UX, UX DesignDesign Sprint Ltd2018Le Design Sprint est un processus inventé chez Google pour accélérer la prise de décision et réduire les risques dans les projets stratégiques. Il est désormais utilisé par les entreprises les plus innovantes au monde. En quelques jours, dans une ambiance conviviale et créative, nous construirons un prototype et le testons sur les futurs clients.