Pauline D.

As an E-commerce Manager, I can assist you in managing your e-commerce site as well as your communication on social networks or via newsletters.

Guaranteeing the sales and revenue growth of several fashion, cosmetics, and decoration e-stores in direct relation with brands, my missions are as follows:

👉 Creation of CRM workflows for your opt-in database. Help with setting up Klavyio. Segmentation and list creation. Database cleaning. Assistance in designing innovative and high-performing templates (click rate, open rate) for your newsletters and flows. Database analysis.

👉 Writing content for product sheets, collections, homepage, pages, journal articles, and newsletters.

👉 Product catalog management: reference creation, e-merchandising (Hotjar), cross-sell promotions, product exports (Matrixify). Shopify flows. Shopify expert.

👉 KPI monitoring: analysis of sales, visits, user behavior, conversion rates, and stock levels (sources: Shopify, Google Analytics, GTM, Google Search Console), proposal of action plans.

👉 Management and monitoring of IT projects for site development: bug fixing, optimizations, and evolutions to improve customer experience. Advice on UX/UI design mockups in pre-production. Comfortable with Figma.

👉 Landing page writing, assistance with implementing SEO quick wins: meta-title and meta-descriptions, image alt text, hierarchical URLs... to improve your search engine ranking.

👉 Community Management: Instagram, TikTok, FB

Platforms used: Shopify, Klavyio, GA4, Canva, GTM, Google Analytics, Cookiebot, Hotjar, MIRAKL, Shogun, Wix, Clarity, Google My Business, Google Search Console.

I have the following certifications:

Google Analytics

Inbound Marketing Certification (Hubspot)

Learning 7 (OMNES)

Luxury Attitude (OMNES)

TOEIC® Program