Freelancer profile translated to English.

Description

Profile at the intersection of performance marketing, data, and business analysis.

For nearly 12 years in a digital agency, I have managed ROI and performance-oriented acquisition strategies, with expertise in app and mobile environments.

Today, I support companies on marketing strategy and performance issues: KPI definition, dashboards, funnel optimization, and identification of growth levers.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Ad4screen
Acquisition & Data Marketing Manager
January 2016 - January 2025 (9 years)
Strategic and operational support for a portfolio of B2C app and web clients (Carrefour, Leocare, Frenchbee, Groupama, TotalWash, AdopteUnMec...) up to €4M:
Management of multi-channel activation & engagement strategies with budget allocation and continuous improvement of KPIs performance (CAC, ROI, conversions, MAU, LTV, retention...)
Analytics & Optimization: Identification of optimizations and growth levers through analysis of performance, conversion funnel, customer journeys, A/B testing implementation, and incrementality analysis
Data Marketing & Visualization: Design of decision-making reporting using Looker or Power BI for monitoring, business KPI analysis, and strategic management
iProspect
Account Manager, Consulting Department
September 2013 - December 2015 (2 years and 3 months)
Media & Objectives Management: Coordination of SEA/Display/Affiliation experts, performance reviews, and optimization of budgets and KPIs: CAC, ROI, LTV... according to business objectives (Cofidis, iDTGV)
Marketing Project Management: Technical scoping, specifications, and monitoring of tasks and stakeholders
Prisma Media
E-marketing Assistant
October 2012 - August 2013 (10 months)
Performance Management: Reporting and analysis of Prismashop.fr traffic
CRM & Digital Acquisition: Management of loyalty email campaigns in collaboration with the agency and monitoring of multi-channel recruitment levers