About Pauline
- Creation or redesign of visual identity
- Global art direction (print & digital)
- Communication materials (social media, publishing, web)
- Ensuring a consistent, professional, and differentiating image
- Listening and understanding your challenges
- Proposing creative concepts adapted to your positioning
- Production and development of materials
- Regular exchanges and respect for deadlines
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Ideal AuditionArt DirectorRETAIL (SMALL BUSINESS)September 2022 - February 2025 (2 years and 5 months)Paris, France• Art direction and visual consistency for 80 hearing centers.• Creation of over 200 print & web materials (campaigns, POS displays, social media)• Complete redesign of the graphic charter and management of photo/video shoots.• +45% engagement on Instagram through a targeted content strategy.• Coordination of service providers and creative monitoring to ensure production quality.
- Ideal AuditionGraphic DesignerRETAIL (SMALL BUSINESS)January 2020 - September 2022 (2 years and 8 months)Paris, France• Participation in the design and implementation of multi-channel communication projects (print, web, video, social media)• Creation of print and web visuals: brochures, newsletters, infographics, banners, etc.• Adaptation and updating of existing materials in compliance with graphic guidelines• Monitoring and adherence to the brand's visual identity across all communication materials• Contribution to creative brainstorming, sprints, and ideation sessions to foster visual thinking and innovation
- Hachette EducationDigital ManagerPUBLISHINGJanuary 2019 - March 2019 (2 months)Vanves, France• Coordination of digital projects and creation of interactive educational resources.• Graphic and UX/UI design of online learning materials.• Collaboration with editorial and technical teams to ensure visual consistency.
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Education
- Master's Degreee-artsup2022Master 2
- Scientific BaccalaureateSt-Sulpice2017Option SVT