Pauline C.

- Strategy: Design of the brand's communication and sales promotion plan, in collaboration with Yield management, the media agency and the communication agency

- Production: Management of the creation of communication materials for the various media campaigns, offline (TV, OOH…) and online. Coordination of their proper implementation on all channels

- Brand identity: Redesign of the brand platform and visual identity, deployment of the graphic charter

- Brand image: Management of an annual awareness and image barometer with a polling institute

- Partnerships: Implementation and monitoring of media partnerships based on barter, in radio and press

- Reporting: Analysis and synthesis of campaign performance

- Budget: Management of the annual communication budget (production and media)

Head of content, social media, and event divisions

BRAND STRATEGY / GRAPHIC CHARTER

Manages the deployment of the group's graphic charter across all channels

Ensures brand consistency across all communications and media

SOCIAL MEDIA

Manages the production and publication of multimedia content (Brand Content)

Defines the appropriate and effective content strategy on the networks: proposes developments, guidelines, ensures monitoring, strengthens the online presence on social networks (twitter, facebook, etc.) and identifies new channels according to new targets

Ensures regular and effective publication of content

Manages e-reputation monitoring and implements associated action plans

CONTENT: Manages the strategy and production of content, on/off line, working with the various business lines

Defines and implements the content strategy by target and by channel in a logic of performance (in connection with the acquisition division)

Formalizes the elements of language useful to the various channels and to the various targets (press, calls for tenders, etc.)

Coordinates the animation of the overall editorial calendar, the choice of subjects, and the production of Group content

Advises and supports departments on the messages to be conveyed, the appropriate media, the events to be carried out

Manages the content of the website

Develops innovative formats