Freelancer profile translated to English.
Back to original languageAbout Pauline
After 10 years of collaborating with leading luxury industry brands in developing their image and notoriety internationally, I offer tailor-made and personalized support to brands and companies of all sizes and sectors to enhance their uniqueness.
With a 360° profile, I can intervene on multiple projects:
➲ Branding, Brand Platform
➲ 360 Communication Strategy
➲ Editorial and Digital Communication
➲ Content Creation and Copywriting
➲ Influencer Marketing
➲ Social Media
➲ Event Design and Organization (Press, Influencer, Internal Seminars)
➲ Prospective Studies, Benchmark
☞ About me
Storyteller: passionate about brands and their stories
Digital Mindset: agile and connected
Entrepreneurial Spirit: flexible and business-oriented
Intuitive Marketer: deciphering and hunting for new trends
International and multicultural vision: coordination across 35+ countries
﹝Thought﹞
A brand is bigger than we imagine, it is unique.
﹝Mission﹞
I support you in expressing your brand purpose and intervene to enhance this uniqueness through a relevant and innovative communication strategy, in order to enable you to engage your audiences and develop your business.
Looking forward to collaborating together.
Pauline
French
Native or bilingual
English
Native or bilingual
Can work on-site
Marseille 7e Arrondissement (up to 50km)
Experience
- Parfums Christian DiorInternational Communication Manager (Make up, Fragrances, Skincare)FASHION AND COSMETICSSeptember 2017 - September 2020 (3 years)Paris, FranceDevelopment of Dior brand awareness internationally, consolidation of market leadership.Definition and deployment of the global communication strategy – online and offline.Project management and brand content.Management of press relations, animation of the international network and subsidiary management.Event management and partnership implementation.Development and management of the annual budget.Monitoring of campaign performance and implementation of adjustment plans.Direct management: 5 people.
- Valentino et Comme des GarçonsInternational Communication Manager PerfumesFASHION AND COSMETICSNovember 2015 - September 2017 (1 year and 10 months)Paris, FranceDefinition and deployment of the global communication strategy – online and offline.Definition of brand identity and development of brand awareness.Development of communication tools and production of content for 360° use.Implementation of the influencer strategy.Management of the international PR network and supervision of plan implementation locally.Management of international event organization and supervision of local events.Development and management of the annual budget.Creation and monitoring of performance indicators & Benchmark.Direct management: 4 people.
- PradaInternational Communication Manager PerfumesFASHION AND COSMETICSSeptember 2011 - November 2015 (4 years and 2 months)Paris, FranceDefinition and deployment of the global communication strategy – online and offline.Definition of brand identity and development of brand awareness.Development of communication tools and production of content for 360° use.Implementation of the influencer strategy.Management of the international PR network and supervision of plan implementation locally.Management of international event organization and supervision of local events.Development and management of the annual budget.Creation and monitoring of performance indicators & Benchmark.Direct management: 4 people.
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Education
- Master 2 ESC ProgramKedge Business School Marseille2011Marketing et Communication Spécialisation Luxe
- Creativity & InnovationUniversity of the Arts London2016Summer course Creativity & Innovation