Freelancer profile translated to English.

Description

Hello reader.

If there were only one thing to remember from my work?

I create triggers for renewed performance.

Free-spirited and visionary 360 marketing specialist, expert in brand strategy, I have over 10 years of experience in France and internationally in the creative industries (fashion - beauty - craftsmanship). My mission is to carefully listen to your challenges & issues, as well as the context in which they arise, to serenely write the next chapter of your story.

The development of authentic, honest, yet bold initiatives is at the heart of my work and the strategies I propose, to foster rich and lasting relationships with your communities.

For the past 5 years, I have been supporting the transformations of aesthetic brands, focused on creating beauty and goodness.

Some transformed brands:

LE SOULOR, shoemaker in the Pyrenees

CHALET 1864, charming hotel in the heart of the Alps

TRESSÉ, lifestyle brand inspired by travel in Paris

BELLEROSE, iconic fashion label in Belgium

CALIPIGE, swimwear specialist in Martinique

HEIMSTONE, high-end women's ready-to-wear creative label in Paris

THREE SEVEN, ceramics manufacturer in Paris

My specialties:

Brand Platform:Do you feel you've lost your brand's DNA? The platform provides the framework to reaffirm its uniqueness.

Brand Art Direction:Do the photos, images, graphics, and overall visual universe feel out of sync with what you project? Art Direction is the necessary guide for your content creation in the years to come.

Launch Campaign:Are you about to launch something new but doubt the strength of the plan? Let's write this campaign together.

What matters to me: harmony, integrity, joy.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

BRUMAIRE - de mots & d'images
Brand Strategy Consultant
FASHION AND COSMETICS
April 2021 - Today (5 years and 2 months)
Bordeaux, France
BRUMAIRE is my brand transformation studio during key stages of their development.

Based on over 10 years of marketing experience, my approach curiously and lucidly addresses your issues to bring forth the desirable strategy for tomorrow. Together, we concretely plan and deploy the milestones that will make it come alive.

My first question for you: what story do you want your brand to tell?
Branding & Brand Identity Copywriting Brand Platform Strategic Vision Art Direction
STUDIO LA RACINE
Marketing & Strategy Director
LUXURY GOODS
March 2024 - November 2025 (1 year and 8 months)
Paris, France
Your roots give birth to the most unique stories: at Studio La Racine, a collective of experts helps business leaders establish the right positioning for their brand, products, and communication.

At the heart of this independent and innovative design studio, we create products with strong identity design to encourage sustainable and desirable consumption. Based on in-depth strategic work on the brand beforehand, our creative support is aimed at manufacturers with spectacular know-how.
Brand Platform Visual Identity Art Direction Editorial Strategy Product Design
HEIMSTONE
Brand Manager
FASHION AND COSMETICS
April 2019 - April 2021 (2 years)
Paris, France
In two years, alongside designer Alix Petit, we established this fashion label as a key brand on the Parisian independent scene.

- Improvement of brand performance and awareness (new product development strategy)
- Development of marketing & communication plans (including management and content creation for social media)
- Organization of 6 annual photoshoots with budget management
- Responsible for the online purchasing experience and CRM
- Driving growth through initiatives and events: Heimstone Tour de France, MyHeimstonePrint
Audiovisual Production Art Direction Brand Platform Communication Strategy Launch Plan