Pauline Chollet

Supporting SMEs and e-merchants in developing their digital activity (Less than €1M annual turnover) Analysis of business needs and recommendation of action plans in acquisition, CRM, conversion, and loyalty Tracking of website and campaign performance: traffic, leads, conversion, cost per acquisition, and return on investment

Managing retail and omnichannel development projects in conjunction with e-commerce and marketing teams Deployment of the La Redoute offering on the Manor and Galaxus marketplaces Conception and deployment of four pop-up stores in Manor stores Alignment of offers and messages between the e-commerce site, CRM campaigns, marketplaces, and points of sale Monitoring of commercial performance and omnichannel conversion indicators. Short, medium, and long-term activity forecasting. Coordination of marketing, e-commerce, data/BI, IT, content, customer service, and partner teams Management of a team of 13 people and direct reporting to the CEO

Managing digital acquisition and CRM to drive e-commerce revenue (annual budget of €10M) Coordination of the commercial animation plan across acquisition, CRM, content, and social media channels Performance monitoring: traffic, conversion, customer acquisition, engagement, and investment profitability Agile project management: building segmentations, tool migration, requirements gathering, app launch, automation communication redesign. Performance analysis with Adobe Analytics, Power BI, and Excel Daily collaboration with e-commerce, studio, data/BI, IT, customer service, and management teams, and management of agencies and service providers Direct contribution to business performance: +63% ROI Ads, +233% Revenue, +10 pts customer acquisition Team development from 2 to 5 people.