Freelancer profile translated to English.
Back to original languageAbout Pauline
I have just started my freelance journey after 5 years as an Analytics consultant in Paris. My goal? To help companies leverage their website data to improve user experience and boost conversions. I've had the opportunity to work in various sectors such as banking, online gaming, automotive, and beauty, transforming raw data into actionable insights and implementing CRO (Conversion Rate Optimization) strategies and A/B tests to achieve concrete results.
With a solutions-oriented approach, a passion for results, and a positive and collaborative spirit, I am committed to helping brands make data-driven decisions that meet their objectives and foster their growth.
I am versatile in the digital field, with skills in UX, SEO, tracking, and data analysis. I would be delighted to introduce you to analytics and show you how to optimize your site as it is, in order to naturally increase your conversion rate.
French
Native or bilingual
English
Fluent
Italian
Conversational
Spanish
Basic
Can work on-site
Toulon (up to 20km), Marseille (up to 20km), Aix-en-Provence (up to 20km)
Experience
- Team VitalityWeb Analyst and CRO specialistE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Support for Team Vitality's e-commerce team on website and conversion optimization (CRO)- Website performance analysis (GA4, Shopify, Clarity)- Development of A/B testing with Intelligems (Shopify) in a CRO approach- Ad-hoc analyses on website elements or to optimize campaigns
- L'Oréal FranceLead Analytics - CONVERTEO Consultant for L'Oréal FranceFASHION AND COSMETICSApril 2023 - February 2024 (10 months)Paris, FranceConverteo mission as a lead of a small team of consultants to support a dozen L'Oréal brands (Lancôme, Kerastase, La Roche-Posay...) in their analytics and CRO strategy.Management of a team of 2 to 3 junior and experienced analytics consultants- Manage the backlog, prioritize tasks, and ensure delivery follow-up- Act as a mentor to develop consultant skills and posture- Provide daily support and plan specific training- Provide regular feedback, monitor progress, and set progression goalsSupport for a dozen brands in their analytics needs- Implement media tags, third-party tools via GTM, and data investigations- Conduct training on GA4- Perform UA, GA4, and ContentSquare analyses for individual brands or for all brands with a CRO approach and A/B test recommendations- Lead a monthly D2C committee to share information, present analyses, and discuss brand performance and best practicesOversee the Google Analytics 4 migration for 30 brands- Monitor progress, settings, and configuration- Lead change management and evangelization through communication, brand engagement, and training"Privacy Champion" role- Collaborate with the DPO, legal team, and data privacy team to raise awareness about cookies and promote best practices- Ensure GDPR compliance, audit, and clean cookies and their categorization in One Trust> Key achievements- Managed a team and assisted them in their daily tasks and deliveries- Successful migration of 30 brands to Google Analytics 4- Increased data knowledge and adoption among L'Oréal brands- Development and implementation of a privacy process that meets GDPR requirements
- La Française des jeux - SportProduct Analyst - CONVERTEO Consultant for La Française des Jeux - Parions SportENTERTAINMENT AND LEISUREJune 2022 - March 2023 (9 months)Paris, FranceProduct Analyst at Converteo on mission for the Parions Sport application and website (sports betting), within the Data team of the FDJ Sport Business Unit, and in collaboration with the Product Owner, developers, and UX team.Analysis component:- Analysis of conversion funnels, user behavior, and website/app performance- Improvement of A/B test monitoring (backlog, brief, organization)- Configuration, monitoring, and analysis of A/B tests (Kameleoon and Piano Analytics)- Implementation of a performance dashboard for Parions Sport Point of SaleTracking component:- Writing of tagging plans (web and app), presentations, and acceptance testing- Building dashboards on newly tracked features- Participation in a POC with Seenaptic (test automation and data quality)
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Education
- Master in Management - Grande Ecole ProgramToulouse Business School2019Programme Grande Ecole - Admission sur concours post prépa ECS. Master 1 : Master en Marketing, programme d'excellence Big Data (cours en anglais). Master 2 : Spécialisation en e-Business, e-Commerce, e-Marketing.
- Preparatory class for Business Schools ECSLycée Thiers, Marseille2015