Freelancer profile translated to English.
Back to original languageAbout Pauline
Former marketing manager with 12 years of experience in various corporate marketing fields, I offer you my expertise in WEB WRITING and PRESS RELATIONS.
~ My Background ~
With a Master's degree in Operational Marketing, I have held several positions during my career:
- Press Relations (journalist database, press release writing, journalist relations)
- Institutional Communication (brochures, communication materials),
- Web Writing (website administration, newsletters, SEO KPI monitoring, Adwords...),
- Community Management,
- Strategic Marketing and Sales Strategy
~ My Skills ~
Written Expression +++
Spelling +++
Synthesis Skills +++
Relations with journalists and editors +++
Creation of journalist and editor databases +++
Health, nutrition, well-being, Lifestyle +++
Web article writing +++
Press release writing +++
English ++
~ My Achievements ~
Press Relations Officer for 2.5 years at a startup that had just launched an e-health application, I achieved:
- about ten TV appearances (E=M6, JT M6, JT France 2, Télématin, Qui veut être mon Associé, 90' Enquetes, BFM TV ...)
- about sixty press and web articles (Le Parisien, Les Echos, L'Express, Sciences et Vie, Version Femina, Grazia, Biba...)
- about twenty radio appearances.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Vidoleo
On Malt
Press RelationsMay 2021 - May 2021 (1 month)Contacting and following up with journalistsQualifying the journalist databaseWeekly reporting - VidoleoPress RelationsApril 2021 - April 2021 (1 month)Paris, FranceWriting press releases, writing targeted messages for different types of journalists, contacting and following up with journalists, weekly reporting of my actions.
- FoodvisorHead of Press RelationsHEALTH AND WELLNESSNovember 2017 - March 2020 (2 years and 5 months)Paris, France- Press Relations: developing journalist database, writing and distributing press releases through appropriate channels, following up with journalists- Partnerships: establishing partnerships with gyms, health insurance providers, and sports brands- Community Management: creating editorial calendar, graphic design on Canva, writing and monitoring posts- TV Advertising: project management of a TV advertising campaign (agency selection, creative monitoring, KPI monitoring...)
Reviews
Baptiste
Vidoleo
Reviewed on 6/2/2021
Pauline's work has been excellent, securing us numerous press articles, radio appearances, and TV interviews. We are very satisfied with the quality of her work and her commitment to Vidoleo. A big thank you, Pauline!
Baptiste
Vidoleo
Reviewed on 4/29/2021
We have been working with Pauline on Vidoleo for 2 months. She is very invested and dedicated to the project. Thanks to Pauline, Vidoleo has obtained numerous press articles (Les Echos, L'Équipe, Ouest France, Yahoo, etc.), radio appearances, and TV appearances (JT de TF1, France 2, BFM, etc.)
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Education
- University Diploma in Technology in Sales TechniquesIUT Paris Descartes2010DUT Techniques de Commercialisation (marketing, communication, droit, management, comptabilité ...)
- Master's Degree in Operational MarketingINSEEC Paris2013Master 2 Marketing Opérationnel (Marketing Opé, Marketing stratégique, commerce international, marketing digital, branding)