Freelancer profile translated to English.
Back to original languageAbout Pauline
I support ambitious companies in developing their online visibility.
After 8 years of experience in web project management, first in website creation and then across all digital channels, I now offer my services as an independent web and digital project manager.
A web project is always part of a larger ecosystem, which is why I immerse myself in your business challenges, your value proposition, and your business objectives to best question your web strategy.
Specifically, I can help you to:
-> Analyze your current presence and identify areas for improvement in the form of recommendations
-> Coordinate the creation of your website: writing functional and technical specifications, monitoring the creation of wireframes and mockups, coordinating development (front-end and back-end), writing test plans, testing, and training on using the back office.
-> Write your content
(blog posts, social media posts, website content...)
-> Coordinate the creation of advertising campaigns
(Facebook, Pinterest, Instagram, Adwords...)
-> Analyze your performance to optimize it
English
Fluent
Spanish
Basic
French
Native or bilingual
Can work on-site
Lille (up to 50km), Quimper (up to 30km)
Experience
- La FouleProject ManagerCONSULTING AND AUDITSSeptember 2018 - October 2020 (2 years and 1 month)Lille, FranceClient support in their communication strategy
Brand Platform
Acquisition Strategy
Copywriting
Social Ads
Project Management
Clients:Real Estate: Escaut Habitat, Eiffage Immobilier, Becity, Ramery Immobilier...
Retail: Persil
Furniture: Babel Brune
# B2B: Elicuisine - AdictizProject ManagerENTERTAINMENT AND LEISUREJanuary 2018 - September 2018 (8 months)Lille, FranceClient support and monitoring in the implementation of marketing game initiatives.
Objective Definition
Selection of Appropriate Mechanics
Copywriting - Art Direction Supervision
Platform Configuration
Performance Monitoring
Clients:MTV, Ventes Privées, Thermomix, Allociné,... - FACEBOOKDigital Consultant | Facebook Digital Ambassador for the Hauts de France regionSOCIAL NETWORKSMarch 2017 - October 2017 (8 months)Lille, FranceSupport and monitoring of VSEs / SMEs in their digital transformation.Actions taken
Online presence audit and diagnosis
Recommendations and action plan according to identified objectives
Project management (website, ads, editorial calendar...) and training for business leaders (Analytics, Facebook Business Manager, SEO basics)
Companies supported:E-commerce: Teamothé, La Fabrique aux délices, 2R Aventure (electric bikes)
Hospitality/Restoration: Tour Hôtel Bethune
Sports and Leisure: Victoria Yachting and Ptitavion
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Education
- Specialized Master in Digital MarketingSkema Business School2015
- Multidisciplinary Diploma, Marketing Option.Sciences Po Rennes2013
Certifications
- Google Ads Certification for Display Network AdvertisingGoogle Ads