About Pauline
English
Fluent
Spanish
Conversational
French
Native or bilingual
Experience
- Take Off ComDigital Communication Consultant | Content & Community ManagerSOCIAL NETWORKSJanuary 2018 - Today (8 years and 5 months)Nantes, FranceDigital Strategy- Online presence audit,- Identification of webmarketing levers to activate,- Community Management Action Plan- Implementation of a Social Media strategy and editorial line- Identification of useful social networks for your business/brand- Manage, animate, and monitor your community and foster loyalty- Create relevant content- Develop engagement- Implement active monitoring to manage your e-reputation- Recruitment and advertising campaigns (Social Ads) Content Marketing- Definition of an editorial line- Topic suggestions- Development of editorial calendars- Content writing, SEO optimization- Creation of visual and textual content (infographics, photos, newsletters, articles…)- Product description writing, product sheets Influencer Marketing- Identification of opinion leaders- Creation of partnerships with bloggers and web influencers- Analysis of returns Training Tailor-made programs based on your needs For example:- How to effectively use Facebook pages for VSEs and SMEs.
- NaonexSocial Media ManagerCONSULTING AND AUDITSJanuary 2022 - Today (4 years and 5 months)Nantes, France- Creation of a social media strategy for an accounting firm- Development of an editorial line- Employer branding- Content animation, management, and moderationEach month, I assist the firm in managing their social networks (Facebook, Instagram, and LinkedIn). We work together to highlight the firm's DNA and share their news.
- Agence IN SITUSocial Media ManagerPRESS AND MEDIAOctober 2021 - Today (4 years and 8 months)Nantes, FranceFor several agency clients:- Creation of a social media strategy and editorial calendar on Facebook, Instagram, and Pinterest- Community management with creation and dissemination of high-value content.- Creation of specific key templates for Instagram stories and other formats- Moderation, management, and community animation.- Analysis and reporting- Highlighting quality videos (Reels)
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Education
- Master's in Marketing & CommunicationISEG Marketing & Communication School2015