About Pauline
French
Native or bilingual
English
Fluent
German
Fluent
Spanish
Fluent
Experience
- Mad JacquesAcquisition ManagerTRAVEL AND TOURISMNovember 2019 - Today (6 years and 7 months)Responsible for Marketing strategy. Implementation and optimization of acquisition channels:- Management of Facebook Ads campaigns and performance optimization- Creation and implementation of emailing campaigns with monitoring and results analysis- Implementation and monitoring of the referral channel- Automations via Zapier- Customer service- Implementation of tracking and monitoring of web traffic (GTM, Google Analytics)- Performance monitoring reports via Google Data Studio- Proposal of new growth levers
- decathlonDigital Marketing & Sport LeaderSPORTSMarch 2019 - September 2019 (7 months)Dublin, IrelandMember of the pioneering team at Decathlon in Ireland, I worked on various missions:- Digital Marketing: responsible for content strategy on Instagram - Facebook Ads campaigns- Running Sport Leader: market research and benchmark of running actors in Ireland - community management of runners (Strava) - networking with organizations for sports events (KBC Dublin Marathon) -
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Education
- Master in EntrepreneurshipESCP Business School2019