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Pauline BouzomPB

Pauline Bouzom

Expert Facebook Ads | Analytics | Automation

€650/day
Biarritz, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pauline

👉 I hold a Master's degree in Entrepreneurship from ESCP Business School (2019) and specialize in paid acquisition strategies (Facebook Ads), web data analysis (Google Analytics, Tag Manager, Data Studio), and automation implementation (Zapier, Python).

My Facebook Ads support:
-> Setup of your Business Manager
-> Implementation of your strategy
-> Management, monitoring, and optimization of your campaigns
-> Reporting and analysis of results

My Web Analytics support:
-> Definition of your KPIs
-> Configuration of your analysis tools (Google Analytics, GTM)
-> Construction, monitoring, and optimization of your tracking
-> Creation of dashboards (Data Studio)

🎯 My goal: to help you gain visibility to boost your business and understand your data to optimize your acquisition strategy.

🙋‍♀️ When to use my services?

- You are looking for an experienced and dynamic consultant with a critical and creative mind, offering a fresh perspective on your strategy
- You want to gain visibility and accelerate your business
- You want to launch a Facebook acquisition campaign but don't know how / You have already launched a campaign but are struggling to analyze results and optimize it
- You would like to learn how to better analyze your website traffic to implement concrete actions

👉 My experience: Acquisition Manager in a fast-growing startup, I also initiated a marketing club for other young companies with multiple acquisition challenges.
I would now like to put these learnings to service for several dynamic projects.

I would be delighted to discuss your project and your needs.
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Fluent

  • Spanish

    Fluent

Can work on-site
Biarritz (up to 10km), Paris (up to 10km), Bordeaux (up to 10km), Dinan (up to 10km)

Experience

  • Mad Jacques
    Acquisition Manager
    TRAVEL AND TOURISM
    November 2019 - Today (6 years and 7 months)
    Responsible for Marketing strategy. Implementation and optimization of acquisition channels:
    - Management of Facebook Ads campaigns and performance optimization
    - Creation and implementation of emailing campaigns with monitoring and results analysis
    - Implementation and monitoring of the referral channel
    - Automations via Zapier
    - Customer service
    - Implementation of tracking and monitoring of web traffic (GTM, Google Analytics)
    - Performance monitoring reports via Google Data Studio
    - Proposal of new growth levers
    Facebook Marketing Instagram Marketing Emailing Email marketing Web marketing strategy Google Tag Manager Google Analytics Automation Python
  • decathlon
    Digital Marketing & Sport Leader
    SPORTS
    March 2019 - September 2019 (7 months)
    Dublin, Ireland
    Member of the pioneering team at Decathlon in Ireland, I worked on various missions:
    - Digital Marketing: responsible for content strategy on Instagram - Facebook Ads campaigns
    - Running Sport Leader: market research and benchmark of running actors in Ireland - community management of runners (Strava) - networking with organizations for sports events (KBC Dublin Marathon) -
    Instagram Marketing Facebook Marketing Content marketing Market research Communication strategy Benchmark

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Education

  • Master in Entrepreneurship
    ESCP Business School
    2019

Skill set (27)

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