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Pauline BessonPB

Pauline Besson

Marketing - Communication - Social Media

€500/day
Nice, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pauline

I am Pauline, your outsourced Marketing / Product Manager / Communication Manager to make your brands and values shine. ✨🚀

🎓 Holder of a Master's degree in International Marketing and Business Development (Digital Marketing option) from SKEMA BUSINESS SCHOOL.
👩‍💻 I have acquired 7 valuable years of experience in Multichannel Marketing.

✨My toolbox is full of resources to adapt quickly to your needs and ambitions:✨

🚀 Multichannel marketing
🚀 Digital marketing
🚀 Influencer marketing

👩‍🔧 A multitude of constantly evolving tools
• Marketing Audit
• Business Plan
• Marketing Plan
• Communication Plan
• Budgets
• Reporting, KPIs, Analysis
• Social Media
• Supplier research
• Promotional Items / Client Gifts
• SMS Campaigns
• Email Campaigns
• Mailing Campaigns
• Writing articles, product sheets, sales pitches
• Flyers/Brochures/Signage/Posters
• Training
• Customer experience
• Quantitative and qualitative surveys (Polls, Focus Groups…)
• Internal communication
• Loyalty
• Acquisition
• Advertising...

Contact me and let's discuss your projects together.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Nice (up to 50km)

Experience

  • Activ'QVT
    Support for the Improvement of Quality of Life and Working Conditions
    September 2022 - Today (3 years and 9 months)
    Nice, France
    Support, advice, and solutions for improving QUALITY OF LIFE and WORKING CONDITIONS
  • BNC SA
    Marketing Product Manager
    April 2016 - October 2022 (6 years and 6 months)
    Canton de Nice-5, Nice, France
    Reporting to General Management. Responsible for the Marketing Management of all products, and the implementation and monitoring of commercial actions. Marketing (Caribbean, Indian Ocean, France, Monaco, Switzerland): - Development and management of multichannel communication plans. - Design and implementation of promotional tools (Posters, Flyers, TV, Radio, Goodies...) - Customer loyalty Digital Marketing (Caribbean, Indian Ocean, France, Monaco, Switzerland): - Adwords Campaign - SEO - Facebook: scheduling, Facebook ad management, contests... - SMS Campaigns Other tasks: - Performance analysis for product portfolio optimization - Competitive analysis - Reporting for Management Main Tools: Photoshop, Indesign, Excel, Joomla, Google Adwords, Google Analytics
  • Pharmacie CAP 3000
    Digital Development Manager
    September 2014 - April 2016 (1 year and 7 months)

    - Website management (www.pharmacie-cap3000.com), creation of visuals, content, SEO
    - Social media management (Facebook, Twitter, Instagram, Pinterest, Linkedin, Viadeo...) + contests
    - Project management and development
    - Emailing management
    - SMS campaign management
    - Database management...

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Education

  • Grande Ecole Program
    SKEMA Business School
    2015
    Programme Grande Ecole
  • DCG Degree, Accounting and Management
    Lycée Marguerite yourcenar
    2012
    Licence DCG, Comptabilité et Gestion

Skill set (9)

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