Freelancer profile translated to English.

Description

I am Pauline, your outsourced Marketing / Product Manager / Communication Manager to make your brands and values shine. ✨🚀

🎓 Holder of a Master's degree in International Marketing and Business Development (Digital Marketing option) from SKEMA BUSINESS SCHOOL.

👩‍💻 I have acquired 7 valuable years of experience in Multichannel Marketing.

✨My toolbox is full of resources to adapt quickly to your needs and ambitions:✨

🚀 Multichannel marketing

🚀 Digital marketing

🚀 Influencer marketing

👩‍🔧 A multitude of constantly evolving tools

• Marketing Audit

• Business Plan

• Marketing Plan

• Communication Plan

• Budgets

• Reporting, KPIs, Analysis

• Social Media

• Supplier research

• Promotional Items / Client Gifts

• SMS Campaigns

• Email Campaigns

• Mailing Campaigns

• Writing articles, product sheets, sales pitches

• Flyers/Brochures/Signage/Posters

• Training

• Customer experience

• Quantitative and qualitative surveys (Polls, Focus Groups…)

• Internal communication

• Loyalty

• Acquisition

• Advertising...

Contact me and let's discuss your projects together.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Nice (up to 50km)

Activ'QVT
Support for the Improvement of Quality of Life and Working Conditions
September 2022 - Today (3 years and 9 months)
Nice, France
Support, advice, and solutions for improving QUALITY OF LIFE and WORKING CONDITIONS
BNC SA
Marketing Product Manager
April 2016 - October 2022 (6 years and 6 months)
Canton de Nice-5, Nice, France
Reporting to General Management. Responsible for the Marketing Management of all products, and the implementation and monitoring of commercial actions. Marketing (Caribbean, Indian Ocean, France, Monaco, Switzerland): - Development and management of multichannel communication plans. - Design and implementation of promotional tools (Posters, Flyers, TV, Radio, Goodies...) - Customer loyalty Digital Marketing (Caribbean, Indian Ocean, France, Monaco, Switzerland): - Adwords Campaign - SEO - Facebook: scheduling, Facebook ad management, contests... - SMS Campaigns Other tasks: - Performance analysis for product portfolio optimization - Competitive analysis - Reporting for Management Main Tools: Photoshop, Indesign, Excel, Joomla, Google Adwords, Google Analytics
Pharmacie CAP 3000
Digital Development Manager
September 2014 - April 2016 (1 year and 7 months)

- Website management (www.pharmacie-cap3000.com), creation of visuals, content, SEO
- Social media management (Facebook, Twitter, Instagram, Pinterest, Linkedin, Viadeo...) + contests
- Project management and development
- Emailing management
- SMS campaign management
- Database management...

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Grande Ecole Program
SKEMA Business School
2015
Programme Grande Ecole
DCG Degree, Accounting and Management
Lycée Marguerite yourcenar
2012
Licence DCG, Comptabilité et Gestion

Pauline Besson

Marketing - Communication - Social Media

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