About Pauline
- Brand Identity & Strategy:Creation of signature logos, complete graphic guidelines, and custom illustrated universes to lay solid foundations. Whether you are undergoing a rebranding or preparing to launch a new product, I ensure the coherence and impact of your image.
- Packaging Redesign:Modernization of your existing ranges to enhance their image, clarify the offering, and structure your visual identity. Refined graphic design, subtle material choices, and meticulous details.
- Communication:Art direction for photography, printed communication materials to support your launches, or templates for your social media, I support you in developing your brand image.
French
Native or bilingual
English
Conversational
Experience
- Pauline Bans - Koré Design StudioBrand DesignerFASHION AND COSMETICSOctober 2022 - Today (3 years and 9 months)Linselles, FranceMy name is Pauline, founder of Koré Design Studio. My role is to give your brand a new breath of life. I translate your ideas and values into a powerful, structured, and memorable visual universe. I highlight your uniqueness.Together, we align substance and form so that your creations are finally perceived at their true value. The benefit for you? You gain clarity, you instantly seduce retailers, and you trigger that visual love-at-first-sight that fully justifies your positioning. Your customers buy with their hearts: let's offer them a story to connect with.In my work, I combine deep artistic sensitivity with relentless strategic rigor. No off-the-shelf solutions. We dive into your roots to build a sustainable visual system that becomes a real growth lever. I walk alongside you with transparency and pedagogy to structure your abundant ideas.My expertise and deliverables for your brand:
- **Brand Identity & Strategy**: Creation of signature logos, complete graphic guidelines, and custom illustrated universes to lay solid foundations. Whether you are undergoing a rebranding or preparing to launch a new product, I ensure the coherence and impact of your image.
- **Packaging Redesign**: Creation or modernization of your existing ranges to enhance their image, clarify the offering, and structure your visual identity. Refined graphic design, subtle material choices, and meticulous details.
- **Communication**: Art direction for photography, printed communication materials to support your launches, or templates for your social media, I support you in developing your brand image.
Let's discuss your project today. - APO FranceGraphic DesignerFASHION AND COSMETICSJuly 2021 - November 2022 (1 year and 4 months)Roubaix, FranceAPO is an eco-responsible brand of hygiene products for the WHOLE family. Cold-saponified soaps, solid deodorants and makeup removers, and many other products are part of their range.My missions during my APO adventure were:Ensure brand image consistency • Evolve the graphic guidelines • Take e-commerce and lifestyle photos/videos for content creation • Photo retouching • Video editing • Create posters and flyers for the brand • Layout press releasesRich and varied experiences that allowed me to support the brand in its local and digital development.
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Education
- Packaging EngineerESIReims2018- Éco-conception packaging - Chaine graphique et techniques d'impressions - Gestion de projet - Industrialisation des packagings
- DUT Packaging, Packaging and ConditioningIUT Evreux2015
Certifications
- Graphic DesignLignes & Formations