Freelancer profile translated to English.
Back to original languageAbout Pauline
Pauline –Collection Merchandiser | Fashion & Luxury | Product Strategy & Creativity
With over 5 years of experience in the fashion and luxury industry, I specialize in product strategy and building collection assortments. Creative, rigorous, and results-oriented, I wish to put my skills and expertise at your service.
My Background :
Throughout my experiences, I have developed solid expertise in product marketing across various product categories. My profile combines proactivity, versatility, and product sensitivity, whether in managing small, fast-growing categories or in the complete creation of new ranges. My approach, blending creativity and analysis, has enabled me to tackle strategic and operational challenges while ensuring rigorous monitoring of collection performance.
My Key Skills :
Product Strategy: development of briefs and collection plans, product development management, pricing strategy, margin optimization.
Analysis and Monitoring: performance tracking, competitor analysis, definition of purchasing strategies, creation of product training materials, coordination between communication and merchandising.
Showroom & Launches: operations management, creation of sales materials, organization of photoshoots, collection presentations.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- CHRISTIAN LOUBOUTINSENIOR COLLECTION MERCHANDISER WOMEN'S FOOTWEARFASHION AND COSMETICSSeptember 2024 - Today (1 year and 9 months)Paris, France1. Collection Development:- Managed studio brief to editing.- Coordinated launches and monitored product development in collaboration with the studio.- Optimized pricing and production capabilities, integrating eco-responsible initiatives.- Calculated margins and adjusted prices to maximize profitability.2. Strategy & Analysis:- Analyzed product performance and implemented optimized purchasing strategies.- Conducted in-depth competitive analysis to identify trends and opportunities.- Created training books for sales teams and monitored communication and merchandising actions.3. Showroom Operational Management:- Supervised samples and drafted sales materials.- Updated and managed systems (PLM, Modélario, collection plans, Nuorder).- Organized product photoshoots.- Presented collections to the teams.
- CHRISTIAN LOUBOUTINCOLLECTION MERCHANDISER KIDS' & WOMEN'S LIFESTYLE FOOTWEARJuly 2021 - August 2024 (3 years and 1 month)Paris, France1. Collection Development:- Managed studio brief to editing.- Coordinated launches and monitored product development in collaboration with the studio.- Optimized pricing and production capabilities, integrating eco-responsible initiatives.- Calculated margins and adjusted prices to maximize profitability.2. Strategy & Analysis:- Analyzed product performance and implemented optimized purchasing strategies.- Conducted in-depth competitive analysis to identify trends and opportunities.- Created training books for sales teams and monitored communication and merchandising actions.3. Showroom Operational Management:- Supervised samples and drafted sales materials.- Updated and managed systems (PLM, Modélario, collection plans, Nuorder).- Organized product photoshoots.- Presented collections to the teams.
- CHRISTIAN DIOR COUTUREPRODUCT MANAGER WOMEN'S FOOTWEARAugust 2020 - June 2021 (10 months)Paris, France1. Collection Development:- Drafted and presented marketing briefs to guide product creation.- Designed and updated product sheets to ensure precise and high-quality communication.- Coordinated and monitored marketing and e-commerce photoshoots, ensuring optimal visual consistency.2. Strategy & Launches:- Orchestrated 360° campaigns in collaboration with various departments (creation, communication, digital).- Developed detailed launch packs to structure product launches.- Selected and implemented advertising campaigns, digital strategies, and events (trunk shows, press orders).- Rigorously monitored deliveries and managed associated timelines.3. Training:- Developed training content for sales teams in Paris and London stores.4. Analysis & Monitoring:- Participated in weekly studio meetings to track ongoing projects.- Conducted ad-hoc analyses to anticipate trends and opportunities.- Actively monitored competitors on social media and tracked newsletter performance.
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Education
- Master Programme Grande EcoleTOULOUSE BUSINESS SCHOOL / UNIVERSIDAD POLITÉCNICA DE CATALUÑA2019Spécialisation marketing / Double diplôme avec l'Université polytechnique de Catalogne
- Bachelor's Degree in Economics and Management, Marketing OptionUNIVERSITY OF ANGERS2016Licence en Sciences Economiques et de Gestion / Semestre 5 en Erasmus (Finlande)