About Pauline
English
Fluent
French
Native or bilingual
Experience
- ENENSYSDigital Marketing ManagerNovember 2024 - Today (1 year and 9 months)LeadGen, Inbound Marketing, Traffic acquisition, content strategy, marketing automation, communication, skills=[SkillTranslatableContent(id=Génération de leads, type=GLOBAL, name=Lead Generation), SkillTranslatableContent(id=Stratégie de communication, type=GLOBAL, name=Communication Strategy), SkillTranslatableContent(id=Stratégie marketing digital, type=GLOBAL, name=Digital Marketing Strategy), SkillTranslatableContent(id=Stratégie de contenu, type=GLOBAL, name=Content Strategy), SkillTranslatableContent(id=Alignement marketing/sales, type=GLOBAL, name=Marketing/Sales Alignment)])
- WINBOUNDDigital Marketing project managerCONSULTING AND AUDITSDecember 2021 - October 2024 (2 years and 10 months)Rennes, FranceI support a portfolio of companies in various sectors (BtoB & BtoC) with their lead gen strategy & operations.Hubspot, Inbound marketing, Account Based Marketing, Marketing Automation, Personas, editorial strategy, coordination of all levers (SEO, SEA, Webdesign, market study, content...), training, Hubspot Marketing & Sales implementation, marketing & sales alignment, marketing campaigns launch, reporting & optimization, website redesign coordination, skills=[SkillTranslatableContent(id=Hubspot, type=GLOBAL, name=Hubspot), SkillTranslatableContent(id=Génération de leads, type=GLOBAL, name=Lead Generation), SkillTranslatableContent(id=Marketing digital, type=GLOBAL, name=Digital Marketing), SkillTranslatableContent(id=Optimisation du parcours client, type=GLOBAL, name=Customer Journey Optimization), SkillTranslatableContent(id=ABM, type=GLOBAL, name=ABM)])
- Tribun HealthMarketing & Communication ManagerHEALTH AND WELLNESSOctober 2017 - November 2021 (4 years and 2 months)Châtillon, FranceDevelopment and sale of software in medical imagingWebsite, brochures, emailings, sales presentations, trade shows, prospecting,creation of commercial and product training videos, calls for projects andfunding, competitive intelligence, advertising, analysis of marketing performance andproposal, social networks, media contact, skills=[SkillTranslatableContent(id=Emailing, type=GLOBAL, name=Emailing), SkillTranslatableContent(id=Santé, type=GLOBAL, name=Health), SkillTranslatableContent(id=Démonstration produit, type=GLOBAL, name=Product Demonstration), SkillTranslatableContent(id=Communication, type=GLOBAL, name=Communication), SkillTranslatableContent(id=Pitch Deck, type=GLOBAL, name=Pitch Deck)])
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Education
- Bachelor's Degree in Anglophone European StudiesUniversité Blaise Pascal - Clermont-Ferrand2016Cours en anglais + 1 an au Royaume-Uni Politique, philosophie, relations internationales, droit, cinéma, informatique, traduction écrite et orale, littérature, institutions européennes, économie, histoire, public speaking
- Master's Degree in International Business AffairsUniversité Paris Nanterre2018Stratégie et marketing, gestion de projet, innovation, commerce international, projet startup, finance, négociation, supply chain, droit des contrats internationaux
Certifications
- Hubspot Marketing Hub CertificationHubspot2022
- Hubspot Sales Software CertificationHubspot2022