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Pauline AyatsPA

Pauline Ayats

360° Communication Manager for 10 years

€450/day
2 projects
Montpellier, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pauline

Pauline, 36 years old, 10 years of experience in communication with a 360° profile, I have varied expertise in social media, influencer marketing, creation of editorial and visual content, press relations, events, partnerships...

I have spent half of my career as a freelancer telling the story of my clients and making their adventure known to as many people as possible. My values: Supporting projects that have meaning, led by passionate entrepreneurs and forming with them, this beautiful team at the service of their ideas.

Latest significant experience:

Territorial Promotion Officer - Blue Invest, economic attractiveness agency of the Sète Cap d'Agde Méditerranée destination:promotion of the economic destination and animation of the Club of 250 entrepreneurs. The heart of my missions focused on:
  • Writing various corporate content,
  • Designing multimedia communication campaigns,
  • Organizing business events for up to 500 people
  • Press relations, building links with journalists from the local press,
  • Managing institutional partnerships,
  • Social media, mainly on Linkedin but also Instagram and Facebook,
  • Coordinating our presence at trade shows

Other significant experiences:

*Founder - ATYPIK Workshops**: well-being event concept in atypical locations. I have collaborated with major accounts such as **Chanel, TF1, L'Oréal, GRT Gaz, Hyatt Hotelsfor the organization of their corporate events.
  • **Social Media, Newsletter and Blog Manager - La Maison Du Savon de Marseille**: 50 stores in France and more than 200 points of sale in France, Europe, South Africa and Asia + E-Shop
*Social Media, Partnerships and PR Manager - Demain c’est loin, Objectif Vendée Globe:the skipper Nicolas Rouger, Finisher of the Route du Rhum, has embarked on the crazy gamble of financing his participation in the Vendée Globe through art.


Contact me!
Pauline
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Montpellier (up to 50km)

Experience

  • Blue Invest
    Territorial Promotion and Entrepreneurs Club Manager
    PUBLIC SECTOR
    April 2024 - Today (2 years and 3 months)
    Sète, France
    Territorial Promotion and Entrepreneurs Club Manager - Blue Invest, economic attractiveness agency of the Sète Cap d'Agde Méditerranée destination:** promotion of the economic destination and animation of the Club of 250 entrepreneurs. The heart of my missions focused on:
    • Writing various corporate content,
    • Designing multimedia communication campaigns,
    • Organizing business events for up to 500 people
    • Press relations, building links with journalists from the local press,
    • Managing institutional partnerships,
    • Social media, mainly on Linkedin but also Instagram and Facebook,
    • Coordinating our presence at trade shows
    Social networks Newsletter design Trade shows Communication strategy Press relations Event management
  • Bilbokid
    Social media and Influence Manager
    CONSULTING AND AUDITS
    April 2023 - April 2024 (1 year)
    Montpellier, France
    First influencer marketing platform dedicated to the parental target 0-12 years

    Missions:

    l Social media audit
    l Community management, content creation, statistical reporting
    I Construction of influence campaign concepts,
    I Kick off of framing in front with the client,
    I Launch of campaign on the platform,
    I Recruitment of profiles, negotiation of conditions, management and negotiation of children's contracts,
    I Monitoring of partnerships and insertions,
    I Reporting of results, press review at the end of the operation
    Influencer marketing Social networks
  • La Maison du Savon de Marseille
    Social Media, Newsletter & Blog Manager
    FASHION AND COSMETICS
    March 2022 - April 2023 (1 year and 1 month)
    Montpellier
    La Maison du Savon de Marseille, composes and manufactures artisanally in Provence a range of body and home care products, including scented soaps, of which it is the leader on the French market.
    • 40 stores in France
    • + de 200 points de ventes en France, en Europe, Afrique du Sud et en Asie
    • E-Shop : 400 000 visiteurs uniques / an

    Missions
    • Social Media Strategy
    • Editorial calendar
    • Shooting organization + Artistic direction + styling
    • Influencer marketing & UGC
    • Community Management
    • Editorial creation
    • Visual content creation
    • Statistical analysis
    • Monthly reporting

    Results:
    • + 1000% visibility on Instagram
    • 10% average engagement rate on Instagram
    • + 30% of turnover on ranges highlighted on Newsletter
    • + 10% average basket via the Newsletter
    • + 40% clicks on the Newsletter to the eshop
    Web writing Blog Blog article Emailing Newsletter design Newsletter writing Photography Content marketing Editorial strategy Social networks

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Education

  • Master Marketing & Communication
    ISEM (Institute of Business and Management Sciences, University Montpellier 1)
    2013

Skill set (47)

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