Freelancer profile translated to English.

Description

-> paulineauffret.com

Hello everyone,

Graphic and Webdesigner for over 7 years, I worked for 5 years within the Fast Retailing group for the brands Comptoir des Cotonniers and Princesse Tam.Tam. Since then I am Freelance, I support various clients in their creative projects, such as recently Helena Rubinstein & Eric Bompard.

>> My skills <<

ARTISTIC DIRECTION & BRANDING:

- reflection and conceptualization of creative ideas

- creation of creative moodboards

- creation of visual identity: logo, colors, fonts, illustrations...

- creation of graphic charter

- management of a brand's image at 360°

- recruitment of creatives: photographers, video editors...

- production management + post production

DIGITAL DESIGN:

- UI designer

- website creation

- event page

- design management of e-commerce site according to marketing actions

- design of newsletters and integration (under Splio, Dartagnan)

- Web banners

PRINT GRAPHIC DESIGN:

- packaging: bag, box, card, tissue paper, sticker...

- catalog

- magazine advertising + billboards

- pressbook

- lookbook

- leaflet

- invitation

- mailing

- business card

- label + label

- creation of stickers for shop windows

SOCIAL MEDIA:

- creation of feed look

- post design templates

- story design templates

- content strategy

- planning

+++

Management of an e-commerce site on Shopify:

- creation of products

- creation of collections

- tag management

- overall image of the brand on the site

Design trainer within Les Déterminés, a support program for entrepreneurship.

>>> SECTORS:

Luxury / Fashion / Beauty

Sport / Wellness

Decoration

Available for all your creative projects and beyond!

Languages

English
Fluent
French
Native or bilingual
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Le Mans (up to 50km), Nantes (up to 50km)

Eric Bompard
Webdesigner
FASHION AND COSMETICS
January 2022 - September 2022 (8 months)
Web design for all visual content of the brand in CRM and e-commerce.
Webdesign Graphic Design Visual Communication Figma Splio
Fast Retailing France
Graphic Designer - Comptoir des Cotonniers
FASHION AND COSMETICS
November 2017 - January 2020 (2 years and 3 months)
Paris, France
Responsible for the graphic identity of Comptoir des Cotonniers.
Integrated into the marketing department, my mission was to ensure the brand's image globally and its consistency on all media to be developed according to the various marketing actions.
From managing weekly marketing actions to larger projects such as campaigns, collection launches, the holiday season...this experience allowed me to work on 360° projects and thus work on the overall identity of the brand.

- graphic charter of all marketing operations: logo, typographies, color shades, web and print variations, aspirational moodboards.
- Design of all print media: leaflet, seasonal lookbook for the press, mailing, seasonal catalog, POS for stores, magazine advertising...
- Realization of shop windows for the international network of stores: scenography, stickers, POS, furniture...
- web: responsive design of landing page, newsletters...
Graphic Design Graphic Charter Print Graphic Design Webdesign Visual Identity
Fast Retailing France
Webdesigner - Comptoir des Cotonniers & Princesse Tam.Tam
FASHION AND COSMETICS
February 2015 - November 2017 (2 years and 9 months)
Paris, France
In charge of the digital identity of the brands Princesse Tam.Tam and Comptoir des Cotonniers within the e-business department. Ensure the desirability of the brands, the user experience and maintain the identity of the brands on each medium:

- European e-commerce sites: commercial animations, web design of pages...
- Responsive newsletters
- Social networks
- Display banners
Responsive Design User Experience Design Webdesign Artistic Direction