Pauline A.

I assisted Water Stone, a tile craftsman, in creating their showcase website developed on Framer.

The main objective was twofold:

- Clearly present Water Stone's artisanal know-how

- Generate qualified contact requests through a conversion-oriented site.

Framer was chosen for its speed, flexibility, and ability to offer modern animations while maintaining excellent performance.

💼 My role & Framer expertise

- Full project involvement, from design to launch:

- UX/UI design focused on conversion

- Creation of a visual identity consistent with the artisanal and premium universe

- Complete website development on Framer

- Page structuring (home, services, portfolio, contact)

- Creation of custom sections and components

- Framer animations & micro-interactions (scroll, hover, transitions)

- Framer responsive optimization (mobile, tablet, desktop)

- Performance and loading time optimization

- Implementation of technical SEO basics on Framer

🧠 Methodology

1 - Analysis of business needs and conversion goals

2 - Structuring of user journey and calls to action

3 - Modern and reassuring design

4 - Development and animations on Framer

5 - Testing, adjustments, and launch

Results:

- A fast and professional Framer website

- A clear presentation of services and portfolio

- Subtle animations enhancing the premium perception

- Improved conversion through visible calls to action

- A smooth experience on both mobile and desktop

Stack and tools:

- Framer

I assisted TissLoc, a committed media platform giving a voice to local merchants, artisans, and producers, in the complete creation of their website on Framer.

The objective was to design a credible, fast, and modern showcase website capable of clearly presenting the TissLoc project while highlighting their editorial content through a high-performing and evolving blog on Framer.

💼 My role and Framer expertise

End-to-end project involvement, from conception to launch:

- UX/UI design of the site and visual identity

- Creation of mockups focused on readability and credibility

- Complete website development on Framer

- Implementation of a Framer CMS for blog management

- Page structuring (home, about, articles)

- Creation of custom components and sections

- Framer animations and micro-interactions (scroll, transitions)

- Framer responsive optimization (mobile, tablet, desktop)

- Performance and loading speed optimization

- Technical SEO basics on Framer

🧠 Methodology

1 - Analysis of TissLoc's positioning and key messages

2 - Design of a clear and coherent UX structure

3 - Design and branding aligned with the media's identity

4 - Integration and development on Framer

5 - Testing, optimization, and launch

Results:

- A fast, fluid, and professional Framer website

- A strengthened and more credible brand image

- An easy-to-administer blog thanks to the Framer CMS

- Clear navigation that highlights editorial content

- A modern user experience on all screens

Stack and tools:

- Framer

- Figma

- Framer CMS

- Animations and micro-interactions

- Technical SEO