Freelancer profile translated to English.

Description

With over five years of experience as an active creator and working with brands and agencies, I offer a perspective that is rare in the industry: strategic thinking with real creator understanding.

From strategy to finished content.

What sets me apart from other service providers:

— Dual perspective as creator and strategist

— Agency experience in planning, budget management, and reporting

— Practical creator understanding instead of pure theory

— Holistic support from strategy to implementation

My Services:

Influencer Marketing Strategy

Campaign strategies that think beyond individual posts, from briefing and creator selection to outreach, execution, and evaluation. For individual campaigns and affiliate programs.

UGC Content & Strategy

High-quality UGC content with strategy, relatable, target-group specific, and without elaborate shoots. Videos and photos for ads, feed, and product pages. Creator selection to finished content.

Social Media Consulting/Management

Social media not working as desired? In a detailed audit, I analyze the current presence and develop a customized strategy, ideal as an entry point or for internal teams. Upon request, I also take over social media management with creation, posting, and analysis.

Content can be more than just aesthetically pleasing!

I look forward to a potential collaboration!

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Italian
Basic
French
Basic

Workplace preferences

Can work on-site

Köln (up to 20km), Westerland (up to 10km)

Selbstständig
Content Creation & Social Media Management
October 2020 - Today (5 years and 10 months)
Development of social media strategies, professional management of social media channels; creating content
Social Media Content Marketing Content Creator UGC TTS
Adbaker Gmbh
UGC & Creator Manager
July 2025 - December 2025 (5 months)
Köln, Germany
Management of UGC concepts for performance marketing: Conception, operational implementation, time and quality control, development of TikTok Shop strategies, as well as coordination and management of creators.
Performance Marketing UGC Creator Management TikTok Shop Creative Briefing
CompleatGmbH
Social Media & Influencer Marketing Manager
August 2024 - June 2025 (10 months)
Building and managing influencer marketing; processing and analyzing campaigns; developing and implementing social media strategies for headquarters and franchise stores, coordinating internal projects and their marketing on social media
Influencer Marketing Social Media Project Management LinkedIn Marketing Podcast Production