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Paulia MassangaPM

Paulia Massanga

Marketing Strategist

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Paulia

Marketing strategy consultant, I help companies, entrepreneurs and brands structure their positioning, image, and growth strategy.

My approach is based on a fundamental principle:
marketing doesn't start with social media.
It starts with clarity.

Clarity of positioning.
Clarity of value proposition.
Clarity of message.

I work on:

• Brand positioning analysis and definition
• Global marketing strategy structuring
• Brand identity and image definition
• Content strategy development aligned with business objectives
• Customer journey and conversion funnel building
• Performance-oriented strategic copywriting

My role is not simply to improve visibility, but to build a coherent and sustainable strategy, designed to support the brand's growth and credibility.

I favor a structured, analytical, and results-oriented approach, where each marketing action is part of a global vision.

If you want to clarify your strategy and strengthen your positioning, I'd be happy to chat.
  • French

    Native or bilingual

  • English

    Conversational

  • Lingala

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • ARKETEAM
    Marketing Research Officer
    TECH
    February 2024 - January 2026 (1 year and 11 months)
    Paris, France
    • Conducted market research and competitive analyses.
    • Designed and distributed satisfaction surveys (over 120 actionable responses).
    • Developed and implemented marketing plans.
    • Managed social media (LinkedIn): over 150 posts and a +35% increase in engagement.
    • Wrote 10 customer testimonials and case studies.
    • Organized 3 webinars and 4 corporate events
    Marketing Strategy Copywriting Marketing and Communication Planning Content Strategy LinkedIn Optimization
  • Animalis
    Marketing and Communication Assistant, Private Label Manager
    RETAIL (SMALL BUSINESS)
    June 2023 - November 2023 (5 months)
    Île-de-France, France
    • - Wrote the training book
    • - Competitive intelligence
    • - Sales performance analysis
    • - POS development
    Benchmarking and Competitive Analysis Copywriting Branding Data Analysis Project Management
  • Banque Postale du Congo
    Salesperson
    June 2022 - September 2022 (3 months)
    Brazzaville, Republic of the Congo
    • - Client reception
    • - Physical and telephone prospecting
    • - Acquisition of new client accounts
    • - Client portfolio management

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Education

  • The Fundamentals of Content Marketing
    Les fondements du marketing de contenu
  • Higher Diploma Bachelor
    PPA Business School
    2025
    Bachelor Diplome superieur

Skill set

Categories