Freelancer profile translated to English.

Description

You need someone who not only develops global communication strategies but also implements them. With over 10 years of experience as Communications Director at Sennheiser and tado°, I help companies take their PR, influencer marketing, and brand partnerships to the next level. I take on projects in the areas of communication strategy, media relations, influencer programs, and agency management, in German and English.

Languages

English
Native or bilingual
German
Fluent

Workplace preferences

Can work on-site

München (up to 50km)

Hughes English
Founder & Managing Director
TELECOMMUNICATIONS
March 2026 - Today (5 months)
Wolfratshausen, BY, Germany
● Company Building: Founding a specialized language and communication consultancy focusing on Business English for professionals and academic support for learners in the Bad Tölz-Wolfratshausen region.

● Brand & Digital Infrastructure: Development of a complete brand identity and an automated digital platform, including an SEO and GEO-optimized website to ensure visibility on traditional search and AI platforms.

● Strategic Growth: Implementation of a localized multi-channel PR and marketing strategy using geo-targeting and community platforms to build market presence in the Bad Tölz-Wolfratshausen district.

● Consulting Approach: Applying over 10 years of global communication expertise for high-quality English Training with a focus on professional application and confident executive presence. Additional completion of a TEFL Level 5 teaching qualification.
Business Development Branding Marketing Teaching
Sennheiser
Director PR, Influencers & Partnerships
TECH
October 2021 - December 2025 (4 years and 2 months)
Hannover, Germany
● Global PR Leadership & Media Relations: Managing worldwide communication strategies for product launches and leading a global agency network to secure top-tier coverage in tech and lifestyle media.

● Strategic Partnerships: Negotiating and implementing high-profile brand collaborations with partners such as Lufthansa and Polar to increase reach and brand credibility.

● Influencer Transformation: Introduction of a centralized global strategy that increased brand engagement by over 50% and established new analytics frameworks for measuring success.

● Budget & ROI Responsibility: Full responsibility for a global multi-million budget and implementation of precise measurement methods for ROI optimization towards management.
Communication strategy Influencer Marketing Partnerships Team Leadership
Tado
Head of PR & Communications
ENERGY AND UTILITIES
February 2015 - September 2021 (6 years and 7 months)
München, Germany
● Market Leadership: Positioning tado° as Europe's leading smart home energy brand through strategic PR campaigns focusing on energy efficiency & sustainability.

● Team Building & Scaling: Building and leading an international team of PR managers and establishing a performance culture through strategic storytelling.

● Public Affairs & Policy: Managing government relations (DE, UK & EU) to promote digital energy efficiency standards and positioning as a player in the energy transition.

● International Expansion: Successful market launch in the USA and expansion into various European markets through localized, culturally specific PR strategies.
Team Leadership Communication strategy Team leadership Public Affairs Public relations