Freelancer profile translated to English.
Back to original languageAbout Paul
Are you wasting your Google Ads budget without generating qualified leads?
Your CAC is exploding, you're generating leads that Sales rejects, and it's impossible to know if your campaigns are truly profitable.
I will structure your Google Ads acquisition to generate qualified leads predictably without wasting your budget.
Expert Google Ads for B2B SaaS
🎯 30+ B2B Google Ads Clients supported
📈 10 years of SEA experience (5 years agency + 5 years SaaS)
🏅 Client references: Omi (€13M Series A), Abyssale (€3M Seed), Generix, VINCI Immobilier, Yelda, Bellman...
🎁 Free Google Ads Audit
MY METHODOLOGY
Phase 1: Diagnosis & Foundations
→ Business audit + complete SEA audit + optimized Google Ads campaign strategy
Phase 2: Setup & Integration
→ Clean tracking (GA4, GTM, conversions) + CRM integration + landing pages & creatives
Phase 3: Optimization & Management
→ Continuous testing + executive dashboards + data-driven optimization + acquisition ecosystem integration
RESULTS OBTAINED
Omi (B2B MarTech SaaS) - Google Ads Consultant
→ 10x clients generated by scaling Google Ads from €3k to €17k/month
→ CAC halved
Abyssale (B2B MarTech SaaS) - Head of Growth
→ +68% subscriptions, +102% demo bookings in 1 year
→ Complete acquisition structuring (Google Ads, LinkedIn Ads, Outbound)
Yelda (B2B SaaS) - Google Ads Expert
→ CPL divided by 7 (>€500 → €80)
→ First client 50k+ ARR generated via SEA campaigns
WHY WORK WITH ME?
1. Business vision, not just tactical = focused on real MRR
2. Specific B2B SaaS expertise
3. Complete ecosystem integration
4. Total flexibility without commitment
5. Proven methodology on 30+ SaaS
6. Total transparency on results
NEXT STEP?
📩 Contact me for your free Google Ads Audit
📊 Request my portfolio with client results
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- AbyssaleHead of Growth - B2B SaaSSOFTWARE PUBLISHINGOctober 2024 - October 2025 (1 year)Paris, France🎨 Abyssale - Creative Automation SaaS📍 SituationPre-Series A startup (<€1M ARR, 10 employees) with blocked acquisition:
- 100% dependent on organic SEO
- CAC >€500 not viable
- No Google Ads or paid acquisition strategy
- Very few inbound leads for the sales team
- B2B lead generation to be structured from scratch
🎯 Tasks - Solo CMO Marketing RoleAs the sole Head of Growth (budget <€20k/month), comprehensive SaaS Growth mission:- Diversify paid acquisition channels
- Drastically reduce CAC
- Accelerate MRR growth
- Prepare metrics for Series A fundraising
⚡ Actions Taken- Multi-channel paid: Launched Google Ads + Meta + LinkedIn Ads with A/B creative strategy
- Website & conversion: Complete redesign + segmented landing pages (agencies/marketers)
- B2B Outbound: Lemlist machine with automated sequences by business vertical
- B2B Lead Generation: Lead magnet funnel (premium content → demo booking)
- Advanced tracking: GTM + lead scoring + offline conversions
- Executive reporting: Focus on business metrics (MRR, CAC, LTV)
📈 Results in 1 year- +38% signups
- +68% subscriptions
- +102% demo bookings
- +30% MRR
- Successful acquisition diversification (Google/Meta/LinkedIn Ads/SEO/Content)
- Qualified pipeline for Series A preparation
- OmiSEA Consultant - B2B SaaS - Google Ads Audit & SEA Campaign OptimizationsSOFTWARE PUBLISHINGOctober 2023 - October 2025 (2 years)Paris, France🚀 Omi - AI Virtual Studio 3D📍 SituationHyper-growth Sales-led B2B SaaS (30→100 employees) with an underperforming Google Ads account:
- Google Ads audit at only 47%
- 80% reliance on brand searches
- Limited budget <€5k/month
- No international expansion
- Almost non-existent B2B lead generation outside of brand searches
🎯 Tasks - B2B SaaS Google Ads Consultant RoleAs a specialized Growth SaaS SEA Expert, completely restructure the acquisition ecosystem:- Redesign Google Ads architecture + offline tracking
- Optimize Hubspot (lead scoring + workflows)
- Create dedicated landing pages for each segment
- Develop multi-market acquisition (US/ES/EU)
⚡ Actions Taken- Google Ads: Complete Google Ads audit → optimized Search/Performance Max/YouTube structure
- B2B Lead Generation: Advanced tracking integration with offline conversion feedback to Hubspot
- Conversion: Dedicated comparison pages (e.g., omi.so/compare/soona) with continuous A/B testing
- Geographic scaling: Controlled SEA campaign deployment in US/ES/EU
- Value-based bidding: Bids based on qualified leads + actual customer value
📈 Results in 2 years- Budget multiplied by 6
- 10x clients generated
- 8x Leads | 9x Qualified Leads
- CAC halved
- CPL maintained <€20 despite massive scaling
- Mission renewed for 2 years (Q4 2023→Q4 2025)
- YeldaGrowth Marketer - B2B SaaS - Audit & Lead Generation Campaign ManagementSOFTWARE PUBLISHINGMarch 2024 - January 2025 (10 months)Paris, France🎯 Yelda - AI Call Agent SaaS - Google Ads Consultant📍 SituationSeed-stage B2B SaaS (~10 employees) specializing in conversational AI for customer relations, with blocked acquisition:
- Google Ads audit at only 38%
- Non-existent tracking: no conversion feedback
- Catastrophic CPL: >€500 without qualified leads
- Limited channels: SEO + manual prospecting only
- Obsolete Search structures, non-optimized copy
🎯 Tasks - Role: B2B SaaS Google Ads ConsultantOn a 6-month SEA Expert mission (budget <€2k/month), completely transform paid acquisition:- Complete audit → Google Ads strategy from scratch
- Advanced tracking implementation (GTM + GA4)
- Launch Search + Performance Max campaigns
- Landing page CRO optimizations
- Multi-sector targeting (E-commerce/Hospitality/Public sector)
⚡ Actions Taken- Google Ads: Search + Performance Max architecture for ICPs with 100+ employees (e-commerce, hospitality, networks, public sector)
- Tracking foundation: GTM tag setup + GA4 setup from scratch, conversion value tracking
- Landing page CRO: Copywriting + page structure + CTA recommendations → conversion rate x2
- B2B Lead Generation: Structure + audiences + messages optimizations
- Performance-based management: Focus on qualified leads vs. raw volume
📈 Results in 6 months- CPL divided by 7: >€500 → €80
- 10 leads/month generated on average
- 2+ qualified leads/month minimum (vs. 0 before)
- 1 client signed at €20k+ ARR
- Perfect tracking: from 0 to full value tracking
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Education
- Master of BusinessPSB Paris School of Business2017Master Digital Business, Digital Business
- Bachelor of Business & Bachelor of ArtsIQS2015Bachelor of Business Administration (BBA), Business Administration and Management
Certifications
- Google Ads ShoppingGoogle
- Google Ads SearchGoogle