Paul Germain

Lead Product Designer & Art Director with 20 years of experience, I design, evolve, and manage large-scale Design Systems to serve coherent, high-performing, and sustainable digital products. My approach blends product rigor with creative sensibility, paying close attention to colors, accessibility, visual identity, and the quality of details. I apply design thinking principles to transform complex constraints into clear, useful, and desirable experiences.

After 9 years in permanent positions with clients, I now work as a freelancer, supporting major brands with UI Design, UX, cross-platform consistency (web, iOS, Android), and alignment between design, product, and development.

I have worked for demanding ecosystems in e-commerce (Lacoste, Marionnaud, FNAC, Rue du Commerce), media (Radio France, France Télévisions, franceinfo, Canal+), automotive (Peugeot, DS Automobiles), as well as in insurance, catering, and events.

My role:

→ Structure robust and documented Design Systems,

→ Lay sustainable UI foundations,

→ Facilitate adoption by UX, Product, and Tech teams,

→ Ensure the quality, consistency, and accessibility of interfaces.

Highly focused on process, collaboration, and delivery, I am involved in setting up Figma libraries, tokens, guidelines, documentation, UI audits, and team support.

I also taught at École de Design STRATE on topics of Digital Design Systems, UI Design, and iOS / Android best practices.

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