Freelancer profile translated to English.

Description

Looking to maximize your lead generation or grow your e-commerce site? My goal is simple: to help you achieve profitable, sustainable, and measurable growth.

With recognized expertise in the following levers:

👉🏼 Google & Bing Ads (Search, Shopping, Display, YouTube, …)

👉🏼 Social Ads (Facebook, Instagram, LinkedIn, …)

👉🏼 Google Analytics 4 & Looker Studio (automated reporting)

I can also assist you in setting up and managing essential tools such as Tag Manager, your Google Business Profile, or Search Console to maximize your results.

Specifically, here's what I can do for you:

• Audit & strategic recommendations: Analysis of your digital ecosystem and campaigns to define an action plan tailored to your objectives and your business.

• Creation and optimization of your campaigns: Search terms, audiences, ads, …

• Custom reporting: Clear and detailed reports to track campaign progress in real-time.

💡 Share your ambitions with me and let's work together to achieve them!

Looking forward to connecting,

Paul

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Quimper (up to 10km)

GRDF
Acquisition Manager
ENERGY AND UTILITIES
September 2022 - Today (3 years and 11 months)
Paris, France
Definition of the media strategy across all markets considering the budget and management of deployment/optimizations:
👉🏼 Management of a team of 4 people and a budget of €2M
👉🏼 In-depth work on optimizing lead quality
👉🏼 Redesign of landing pages and CRO
👉🏼 CNIL compliance and optimization of cookie acceptance
👉🏼 Development of a dedicated Looker Studio for each market
👉🏼 Management of 7 tenders, 5 of which were published in the Official Journal of the EU
Google Ads Google Analytics SEA Lead Generation Facebook Business Manager
GRDF
Senior Traffic Manager - Acquisition & Analytics
ENERGY AND UTILITIES
January 2021 - August 2022 (1 year and 8 months)
Paris, France
Traffic acquisition and lead generation through the GRDF digital ecosystem:
👉🏼 Management of media agencies and platforms (Google Ads, Social Ads, programmatic, emailing ...)
👉🏼 Definition and ongoing campaign optimizations (strategy, creative ...)
👉🏼 Web Analytics (Google Analytics 4, Data Studio, Search Console) & CRO
👉🏼 Google Ads, Analytics & Data Studio Referent
👉🏼 Monitoring and optimization of tagging plans (Google Tag Manager)Traffic and B2B lead acquisition for the GRDF digital ecosystem (websites, landing pages, applications).
SEA Google Ads Display Google Analytics Facebook Ads LinkedIn Ads Google Data Studio Google Tag Manager
Campus Academy Angers
Traffic Manager / SEA & SMA Consultant
EDUCATION AND E-LEARNING
November 2020 - Today (5 years and 9 months)
Paris, France
👉🏼 Management and optimization of acquisition campaigns (traffic & leads)
👉🏼 Definition and deployment of the tagging plan
👉🏼 SEO Audit & optimizations of the new website
Branding SEA Google Ads Web Marketing Strategy Traffic Management Lead Generation YouTube Ads