About Paul
French
Native or bilingual
Spanish
Conversational
English
Fluent
Portuguese
Conversational
Experience
- Auto-entrepreneurB2B Marketing VideographerNovember 2020 - Today (5 years and 7 months)Lyon, FranceIn B2B, we don't just buy a solution or a product.We buy a team, a vision, and proven results.Yet, most companies remain "cold": written testimonials no one reads, faceless LinkedIn posts, and soulless PowerPoint videos.My mission:Humanize your SaaS to transform your prospects' distrust into purchasing confidence.Why work with me?🎥 Dual marketing & video expertise:3 years as a solo marketing manager for a SaaS (Daiteo), where I helped increase marketing's contribution to customer acquisition from 10% to 40%.Video editor for over 10 years, passionate about video and storytelling.🎯 Strategic approach:I don't just edit footage.I write scripts, refine your message, and model your expertise to structure your narrative and overcome your prospects' objections.My 3 levers for your growth:1️⃣PROOF(Video Case Studies): I turn your satisfied clients into your best salespeople through narrative interviews that overcome objections in 90 seconds.2️⃣AUTHORITY(CEO Personal Branding): I extract your leadership vision to transform it into impactful videos on LinkedIn. Project your leadership without spending 3 days in a studio.3️⃣SALES(Social Selling): I equip your sales team with short videos (LinkedIn Shorts, YouTube Shorts) that answer your prospects' real questions.Stop saying you're the best, show it!
- DaiteoMarketing ManagerSOFTWARE PUBLISHINGNovember 2022 - Today (3 years and 7 months)Lyon, FranceBased in Lyon, Daiteo is a SaaS that helps manufacturers distribute their product data and manage their sales with their distributors.Everything had to be built on the marketing side: an ideal playground to test, fail, try again, and learn in a healthy but challenging environment.In 3 years, I structured and managed the company's entire marketing strategy.My goal? To position this SaaS as the reference solution for our target audience.How? 🤔🎥 Content Strategy & Video:Video: Creation of the YouTube channel (+100 videos), autonomous production of case studies (multi-camera shooting/editing), and implementation of 100% video customer onboarding.LinkedIn: Management of the CEO's account and the company page (3 posts/week). Varied strategy: knowledge sharing, content distribution, lead magnets, and opinion pieces.Podcast: Creation of Fab-Info, an interview format where industry professionals share their expertise and analyze current events.SEO: Article writing, targeting keywords relevant to our audience, website optimization.🎯 Brand Marketing & Web:Complete redesign of the positioning and website to highlight the tool and optimize conversion rates.🔥 My key results:Acquisition: Increase in marketing-generated customers from 10% to 40% (50% of incoming demos).Audience: +400% growth in the LinkedIn community and a 7-fold increase in website traffic (from 50 to 350 visitors/week).Lead Generation: Creation of 10 automated lead magnets connected to the CRM, generating a continuous flow of prospects.📚 Technical Expertise:Adobe Premiere Pro, DaVinci Resolve, CapCut, Photoshop, Notion, Canva, Lemlist, Pipedrive, Figma, WordPress, ChatGPT, Gemini, Google Analytics, Search Console.
- AkzoNobelDigital Marketing AssistantSeptember 2021 - September 2022 (1 year)Paris, FranceDigital Marketing Assistant, Apprenticeship ContractDashboard creation.Consolidation and improvement of product data via Daiteo.
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Education
- Master of ScienceNEOMA Business School2022Master of Science
- MBAInstitut Léonard de Vinci2021MBA