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Paul FrancinPF

Paul Francin

B2B Marketing Videographer

On-demand
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Paul

My mission:
Humanize your company through video content to transform your prospects' distrust into purchase interest.

Why work with me?

🎥 Dual marketing & video expertise:
3 years as a solo marketing manager for a SaaS (Daiteo), where I helped increase marketing's contribution to customer acquisition from 10% to 40%.

Video editor for over 10 years, passionate about video and storytelling.

🎯 Strategic approach:
I don't just edit footage.

I write scripts, refine your message, and model your expertise to structure your narrative and overcome your prospects' objections.

My 3 levers for your growth:
1️⃣ PROOF (Video Case Studies): I turn your satisfied clients into your best salespeople through narrative interviews that overcome objections in 90 seconds.

2️⃣ AUTHORITY (CEO Personal Branding): I extract your leadership vision to transform it into impactful videos on LinkedIn. Project your leadership without spending 3 days in a studio.

3️⃣ SALES (Social Selling): I equip your sales team with short videos (LinkedIn Shorts, YouTube Shorts) that answer your prospects' real questions.

Stop saying you're the best, show it!
  • French

    Native or bilingual

  • Spanish

    Conversational

  • English

    Fluent

  • Portuguese

    Conversational

Can work on-site
Lyon (up to 50km)

Experience

  • Auto-entrepreneur
    B2B Marketing Videographer
    November 2020 - Today (5 years and 7 months)
    Lyon, France
    In B2B, we don't just buy a solution or a product.
    We buy a team, a vision, and proven results.

    Yet, most companies remain "cold": written testimonials no one reads, faceless LinkedIn posts, and soulless PowerPoint videos.

    My mission:
    Humanize your SaaS to transform your prospects' distrust into purchasing confidence.

    Why work with me?

    🎥 Dual marketing & video expertise:
    3 years as a solo marketing manager for a SaaS (Daiteo), where I helped increase marketing's contribution to customer acquisition from 10% to 40%.

    Video editor for over 10 years, passionate about video and storytelling.

    🎯 Strategic approach:
    I don't just edit footage.

    I write scripts, refine your message, and model your expertise to structure your narrative and overcome your prospects' objections.

    My 3 levers for your growth:
    1️⃣PROOF(Video Case Studies): I turn your satisfied clients into your best salespeople through narrative interviews that overcome objections in 90 seconds.

    2️⃣AUTHORITY(CEO Personal Branding): I extract your leadership vision to transform it into impactful videos on LinkedIn. Project your leadership without spending 3 days in a studio.

    3️⃣SALES(Social Selling): I equip your sales team with short videos (LinkedIn Shorts, YouTube Shorts) that answer your prospects' real questions.

    Stop saying you're the best, show it!
    B2B LinkedIn Video Editing Branding Content Strategy
  • Daiteo
    Marketing Manager
    SOFTWARE PUBLISHING
    November 2022 - Today (3 years and 7 months)
    Lyon, France
    Based in Lyon, Daiteo is a SaaS that helps manufacturers distribute their product data and manage their sales with their distributors.

    Everything had to be built on the marketing side: an ideal playground to test, fail, try again, and learn in a healthy but challenging environment.

    In 3 years, I structured and managed the company's entire marketing strategy.

    My goal? To position this SaaS as the reference solution for our target audience.

    How? 🤔

    🎥 Content Strategy & Video:
    Video: Creation of the YouTube channel (+100 videos), autonomous production of case studies (multi-camera shooting/editing), and implementation of 100% video customer onboarding.

    LinkedIn: Management of the CEO's account and the company page (3 posts/week). Varied strategy: knowledge sharing, content distribution, lead magnets, and opinion pieces.

    Podcast: Creation of Fab-Info, an interview format where industry professionals share their expertise and analyze current events.

    SEO: Article writing, targeting keywords relevant to our audience, website optimization.

    🎯 Brand Marketing & Web:
    Complete redesign of the positioning and website to highlight the tool and optimize conversion rates.

    🔥 My key results:
    Acquisition: Increase in marketing-generated customers from 10% to 40% (50% of incoming demos).

    Audience: +400% growth in the LinkedIn community and a 7-fold increase in website traffic (from 50 to 350 visitors/week).

    Lead Generation: Creation of 10 automated lead magnets connected to the CRM, generating a continuous flow of prospects.

    📚 Technical Expertise:
    Adobe Premiere Pro, DaVinci Resolve, CapCut, Photoshop, Notion, Canva, Lemlist, Pipedrive, Figma, WordPress, ChatGPT, Gemini, Google Analytics, Search Console.
    Adobe Premiere Video Editing LinkedIn Web Content Writing
  • AkzoNobel
    Digital Marketing Assistant
    September 2021 - September 2022 (1 year)
    Paris, France
    Digital Marketing Assistant, Apprenticeship Contract

    Dashboard creation.
    Consolidation and improvement of product data via Daiteo.

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Education

  • Master of Science
    NEOMA Business School
    2022
    Master of Science
  • MBA
    Institut Léonard de Vinci
    2021
    MBA

Skill set

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