About Paul
Results-driven marketing manager with over 9 years of experience in the digital and technology industries.
Specialised in app marketing and growth strategies, covering everything from user acquisition (creative strategy and full funnel optimisation) to monetisation (A/B testing and design, etc.), as well as ASO/ASA. I have helped countless companies, from worldwide leaders to solo developers, with project launches and scaling up or optimising projects. I can provide consulting services such as audits, benchmarks and roadmaps, as well as operational work such as account management and continuous optimisation, or help you form your teams.
I have worked on projects for clients including Accor, LVMH, Adidas, Paris Saint-Germain, Dior, BNP Paribas, Carrefour, Orange and MWM.
Proven track record of leveraging metrics and analytics to drive marketing strategies and optimize performance.
Skilled in team leadership, cross-media acquisition methodologies, and implementing productivity improvements through automation, innovative organizational methods, and leveraging state-of-the-art tools such as AI-powered software.
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km)
Experience
- App2MarketCMOCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 9 months)Bordeaux, France
- Growth Hacking pour les applications mobiles
- Gestion de campagnes Apple Ads
- ASO (App Store Optimisation)
- Creation et suivi de funnels de ventes web et emailing, optimisation continue et AB tests
- Création et diffusion de supports de communication : contenus pour les réseaux sociaux, cartes de visite, contrats etc.
- MWMMarketing Ops & ASOSOFTWARE PUBLISHINGNovember 2021 - November 2024 (3 years)Paris, France
- Led app store optimization efforts, resulting in a steady increase in organic downloads within 2 months over various products of the portfolio.
- Developed and implemented cross-media acquisition methodologies, driving the cost down of user acquisition across the whole portfolio.
- Utilized metrics to measure campaign performance and adjust marketing strategies to maximize performance over relevant KPIs like LTV, CPA, CR etc.
- Worked on multi-level funnel strategy to maximize end-funnel performance, leveraging multiple teams and tracking methods to work forward a single objective
- Took advantage of the latest tools and technologies to build automation for increased productivity, such as LLM context-based localization for batch translation of ads and store assets.
- Worked on penetration of foreign markets like China and India where monetization and marketing strategies must be sensitive to their cultural and social heritage.
- HIPTOHead of DesignSOCIAL NETWORKSSeptember 2018 - November 2021 (3 years and 2 months)Paris, France
- Built from the ground-up and managed a team of 10+ and video studio to create high conversion social media ads
- Implemented social media marketing strategies to promote digital services and subscriptions
- Created cross medium acquisition strategy, leveraging new sources of acquisition
- Optimized funnel performance as a whole through data driven decision making & testing
- Industry leading productivity through the use of automation and AI, reducing manual workload significantly and increasing production numbers up
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Education
- Multimedia Master DAMl'école2017Multimedia Master DAM
Certifications
- Growth HackingRocket Academy2025