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Paul FereyPF

Paul Ferey

Expert Pipedrive & Automation: Make & n8n

€500/day
3 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Paul

I have structured the CRM and sales processes of several startups and SMEs, including Les Sherpas, where I managed the entire CRM & Sales Ops strategy for several years.

Today, I exclusively focus on Pipedrive: from initial configuration to advanced automations that make it truly operational on a daily basis.

Pipedrive from A to Z: what it covers
  • Pipelines tailored to your real sales cycles: one pipeline per process, clear stages, configured rotting deals.
  • Clean data: custom fields, segmentation, zero duplicates, mandatory entry
  • Automations: assignment, follow-ups, scoring, email sequences. And when Pipedrive reaches its limits: Make, n8n, or Zapier.
  • Integrations: telephony, WhatsApp Business, Lemlist.
  • Reporting: dashboards, per-salesperson views, forecasting. Looker Studio if native isn't enough
  • Complete journey: from the first CRM entry to post-deal follow-up, fully reliable.

My approach:
Audit → CRM Blueprint → Implementation → Scaling

Client results:
  • Up to 6 interconnected pipelines
  • 50+ automations in production
  • Sales capacity doubled without recruitment
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Want to know what's blocking your Pipedrive?
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  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Les Sherpas
    Sales Ops / RevOps
    E-COMMERCE
    September 2023 - March 2025 (1 year and 6 months)
    Paris, France
    Sales Ops: CRM Structuring & Automation (Pipedrive)
    Complete overhaul of CRM and Sales / CSM / B2B operations with Pipedrive as the central foundation, in a growth context.

    📈 Business Results
    +40% Sales team productivity after CRM migration and automations
    - CRM structured around 6 interconnected pipelines (Sales, Support, B2B, lost leads…)
    - Centralized, reliable, and usable sales data for management and decision-making

    ⚙️ CRM & Sales Ops Structuring
    - Complete migration of CRM from Notion to Pipedrive
    - Design and deployment of the B2C CRM (15 Sales & CSM users)
    - Implementation of 50+ automations (Make / Zapier): lead assignment, anti-duplicates, automatic follow-ups, data synchronization & mass deletion of manual tasks
    - Structuring and maintenance of the CRM & Sales Ops stack: Aircall, Brevo, Calendly, WhatsApp Business
    - Creation of dashboards & reporting for: Sales & CSM teams & management

    🔄 B2B CRM & Acquisition Flow Integration
    - Design and management of the B2B CRM (Pipedrive)
    - Integration of outbound prospecting tools: Lemlist, Waalaxy, Dropcontact
    - Automation of lead enrichment and synchronization
    - Reliability of the B2B pipeline and sales data

    👥 Organization & Management
    - Supervision of 2 interns and 2 freelancers on CRM & automation topics
    - Coordination with Sales, CSM, and Marketing teams to ensure CRM adoption
    Sales Ops CRM Pipedrive Automation Zapier
  • Les Sherpas
    Right-hand man to Co-founders
    EDUCATION AND E-LEARNING
    August 2022 - September 2023 (1 year and 1 month)
    Paris, France
    Right-hand man to the Co-founders: Sales & CRM Structuring
    Cross-functional involvement during a period of strong growth, with a focus on sales structuring, CRM, and operational processes.

    📈 Business Results
    - Creation of the Sales & Customer Service department from scratch
    - 70 leads/week managed with a 25% closing rate in B2C
    - Implementation of a unified CRM (Pipedrive) used by Sales & Support teams
    - Operational sales stack deployed in under 3 months

    ⚙️ Sales & CRM Structuring
    - Definition of Sales & Customer Service processes
    - Implementation of Pipedrive as the central CRM foundation
    - Automation of initial recurring tasks (Zapier): lead assignment, follow-ups, opportunity tracking
    - Management of sales activity via CRM

    🏢 Launch of the B2B Offering
    - Creation and testing of the first B2B offering (companies & schools)
    - Structuring of the B2B pipeline and initial sales approaches
    - Preparation of the groundwork for B2B business scalability

    📣 Acquisition & Team Structuring
    - Launch of acquisition campaigns (scraping, Waalaxy, InMail)
    - Sourcing of 150+ talents to support growth
    - Participation in onboarding and internal team structuring
    Pipedrive Pipedrive CRM Automation Lead Generation Waalaxy
  • The Sanctuary Group
    Business Developer
    SPORTS
    February 2022 - July 2022 (5 months)
    Paris, France
    B2C & B2B Business Developer — Sport / Health Group
    Direct contribution to B2C & B2B commercial development and sales process structuring in a field environment.

    📈 Concrete Results
    - Monthly revenue generated: +€10,000 (in-person & phone sales)
    - Customer satisfaction rate maintained at 4.7/5 over 5 months
    - Increased loyalty through proactive follow-ups and personalized reminders

    ⚙️ What I Implemented
    - Management of the B2C sales cycle from end-to-end: qualification → closing → post-purchase follow-up
    - Field & phone sales, with strong customer interaction
    - Individual customer follow-up and post-purchase support
    - Use of CRM for tracking opportunities, customers, and follow-ups
    Customer Relationship Management (CRM) Customer Relationship Management (CRM) CRM

Reviews

5.0

Out of 2 ratings

M

Michael

Directeur Technique - LTG CONSEIL

Several weeks project

-

Reviewed on 4/27/2026

A pleasure to work with Paul. Understanding, serious, diligent, proactive, and autonomous. Nothing to say, it's perfect.
E

Emilien

Pipedrive configuration - Goodmorningoffice

Reviewed on 1/6/2026

Paul handled all the Pipedrive configuration for us. He was particularly patient, attentive, and professional. Clear setup, good understanding of our needs, responsive and attentive throughout the mission. Excellent work, I recommend.

Recommendations

William M.WM
Jérôme T.JT
EB
William M. and 2 other people have recommended Paul

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Education

  • Master 2 (M2) in Consulting
    Grenoble Ecole de Management
    2023
  • Preparatory Class
    CPGE ECE LVF
    2019

Skill set

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