Freelancer profile translated to English.

Description

Certified Google Ads and Tag Manager Consultant for over 5 years. I started as a Traffic Manager at Ad's Up consulting (largest independent Google Ads agency in France) then became Head of Paid Acquisition at Transacts. I also led Google Ads and Universal Analytics training sessions in schools.

After 4 years working in agencies, I decided to go freelance, supporting companies in their growth on the long term.

👨🏻‍💻 Over 100 clients supported since 2018 across all types of industries

📈 Performance-oriented for e-commerce (ROAS) & acquisition cost for B2B (CPA).

📊 I manage accounts with all types of monthly budgets (from €1,000 to €100,000)

🔍 I place great importance on campaign structure at all levels (campaigns, ad groups, ads, keywords...)

🎯 Range of services:

Creation and optimization of Google Ads campaigns

Conversion tracking with Google Tag Manager (GTM)

Event tracking on Google Analytics 4

Landing Page recommendations and audits

Creation of real-time dashboards via Google Data Studio

✅ My skills:

- Google Ads (SEA): Search, Shopping, Display, Remarketing, DSA, RLSA...

- Microsoft Ads (Bing)

- Google Analytics

- Google Data Studio

- Google Tag Manager for tracking tags (Google Ads, Facebook Ads, LinkedIn Ads)

- Web Programming (HTML, CSS, JS, and PHP). I can communicate with developers to implement more complex solutions

📅 My methodology:

1) Initial call to better understand your business and needs.

2) Audit of your account, your site, and your competitors'

3) Campaign implementation after keyword and ad validation

4) Campaign optimization

5) Monthly Data Studio reporting including necessary KPIs, data analysis, and presentation of "next steps"

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Transacts - Digital Agency
Head of Paid Acquisition
CONSULTING AND AUDITS
September 2019 - September 2022 (3 years and 1 month)
Paris, France
- Management of Google Ads & Facebook Ads campaigns
- Keyword selection and ad copywriting
- Steering of the paid acquisition strategy
- Implementation of tracking via GTM (Google Tag Manager)
- KPI monitoring (Google Analytics & Data Studio)
- Monthly reporting
Google Ads Google AdWords Google Shopping Bing Ads Google Tag Manager Google Analytics Google Data Studio Facebook Ads
Cerdjio
Google Ads Campaign Management
CONSULTING AND AUDITS
March 2023 - July 2023 (4 months)
- Restructuring of the Google Ads account
- Implementation of new keywords
- Writing new ads
- Optimization of search terms
- Implementation of tracking on GA4
- Redesign of the quote form

Results in 3 months: 75% decrease in CPA (cost per conversion)

.
Google Ads Google Tag Manager Google Analytics 4 Google Data Studio
Horizon Pur
Google Ads Campaign Creation and Tracking via Google Tag Manager (GTM)
HEALTH AND WELLNESS
November 2023 - Today (2 years and 9 months)
- Audit and advice to optimize the landing page
- Creation of a Google Ads campaign
- Keyword selection
- Ad copywriting
- Optimization of search terms
- Implementation of Google Ads tracking via Google Tag Manager (GTM)

Check out Paul's experience

Marwan

Solutions Zero Nuisible

Reviewed on 4/24/2024

I am extremely satisfied with the work Paul accomplished for our Google SEO strategy in April 2024. His expertise and dedication truly made a difference. I highly recommend his services to anyone looking for a significant improvement in their online presence. We look forward to continuing to work with him for even greater success. Thank you again, Paul!!