Freelancer profile translated to English.
Back to original languageAbout Paul
Freelance Art Director (Visual Identity & Graphic Design) -> Portfolio: cottais.com
I guide you step-by-step in creating a solid, minimalist, and lasting visual identity. My approach is simple: get to the essentials, create clear and effective concepts, far from ephemeral trends.
I design coherent, impactful logos and graphic systems designed to last, as well as all your print or digital materials.
• 100+ visual identities created
• Experienced in supporting entrepreneurs, SMEs, and established brands
• Master's Degree in Graphic Design
• Brand Consultant
👉 My Creative Methodology
1 — Exchange Phase
I take the time to understand your needs, your story, and what makes your brand unique (video calls + clear and personalized questionnaire).
2 — Creation Phase
I translate these elements into solid graphic directions. I present you with several proposals, explained, structured, and based on the first phase.
3 — Adjustment and Finalization Phase
After selecting a direction, I optimize shapes, colors, and overall consistency until a finished result is achieved. Revisions are not limited: I stop when you are 100% satisfied.
You then receive the finalized logo and its graphic charter.
👉 Services
• Visual Identity & Graphic Charter
• Art Direction & Branding
• Logo & Typographic Lockup
• Print (posters, flyers, stationery)
• Publishing (brochures, catalogs)
• Digital (web design, social media, presentations)
• Icons, Signage, Packaging
👉 References & Portfolio
• Notable projects at Graphéine agency: Fontenay-sous-Bois, Université Catholique de Lille, Evesio...
• Behance: cottais
Looking forward to collaborating with you!
(Logo Design, Art Direction, Visual Identity, Branding, Freelance)
French
Native or bilingual
English
Fluent
Korean
Basic
Remote only
Primarily works remotely
Experience
- KS CLOTHING STORE
On Malt
Visual Identity and StrategyFASHION AND COSMETICSFebruary 2026 - March 2026Paris, FranceOn this project, I covered the entire branding process from strategy (positioning, brand platform, benchmark, analysis of the existing) to visual creation. Two creative directions were developed, including a custom-drawn logo, a color palette, typography, and a photographic art direction, all integrated into a graphic system applicable to web and print. Creation of the graphic charter. - PROJECTAVisual IdentityCONSULTING AND AUDITSSeptember 2025 - October 2025 (1 month)Paris, FranceCreation of the project's visual identity: strategic support and reflection around the brand, design of a custom graphic system and typographic lockup. Presentation of creative directions and graphic positioning. Implementation of a document grouping all graphic elements.
- GraphéineJunior Art DirectorARTS AND CRAFTSMay 2022 - August 2023 (1 year and 3 months)Paris, FranceGraphéine is a communication agency specializing in brand and visual identity design.Creation of visual identities, graphic charters, creative strategy, layouts, brand architecture, brand platforms, client creative pitch presentations, motion design, typeface design.
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Education
- M5 Art DirectionIIM2024