Paul Costaseca

- Are your acquisition strategies underperforming?

- Are your acquisition costs skyrocketing?

Passionate about digital marketing and e-commerce, I bring 13 years of experience in marketing strategy to help you achieve your goals while optimizing your Customer Acquisition Cost (CAC).

📈 What I can do for your brand, e-commerce site, or products:

> Establish your marketing strategy and build your marketing budget

> Diagnose your marketing strategy

> Define your acquisition/retention plan across all channels: search, ads, e-mailing, social media, etc.

> Define your marketing automation strategy

> Manage your acquisition/retention plan

> Help you convert more visitors into leads... leads into customers... and customers into ambassadors!

👨‍💻 My Method

> Active listening to your needs

> Analysis of your data and your customers

> Video presentation + slide deck

🎖My skills and experience at your service

> Holder of a double Master's degree in Strategic Marketing and Digital Marketing from Montpellier Business School

> 5 years as an e-commerce manager in the e-tourism and web-to-print sectors.

> 8 years as Chief Marketing Officer: I co-founded Flipr in 2015, a French leader in connected pools, specializing in the design and marketing of connected assistants for private pools. Created a marketing strategy heavily focused on digital marketing, deployed Brand Content, supervised and managed operational marketing, implemented marketing automation, and oversaw offline strategy (PR, linear and segmented TV advertising).

> Teaching digital marketing and strategic and operational marketing at Bachelor's and Master's levels.

Contact me and let's discuss your marketing challenges!