About Paul
French
Native or bilingual
Experience
- Freelance Tiktok ads & Facebook AdsTiktok Ads / Creative strategistSOCIAL NETWORKSSeptember 2022 - Today (3 years and 11 months)Paris, FranceServices:â Management of Facebook ads / TikTok ads / LinkedIn ads / Pinterest ads / Snapchat ads / Twitter ads campaignsâ Creative strategy with competitive analysisâ Advice on targeting, budget allocation, ad creativesâ Creative Training: Improving your ad creatives to increase the Hook Rate.â Video content creation for Tiktok ads & Facebook Adsâ Regular reporting for Tiktok ads & Facebook adsâ Ad copywriting for Tiktok ads & Facebook adsâ Setup and configuration of ad accountsâ A/B testing on different ad versions / formats / audiences / adsâ Setup of retargeting campaigns or campaigns using lookalikes (similar audiences)â Coaching on Facebook ads / Tiktok ads / Snapchat ads / Linkedin ads advertisingâ Advice, support, and guidance
- YOGASANA
On Malt
Media Buyer and Creative StrategistJanuary 2025 - January 2025 (1 month)Paris, FranceCreation & Implementation of Social Ads levers:- Creation and setup of Social Ads advertising accounts, including ad account configuration, target audience adjustment, campaign organization, ad creative addition, and launch.- Management of advertising campaigns on Social Ads, including the management of advertising campaigns and their continuous optimization to maximize return on investment.- Analysis of competitive creative strategy to generate performance-oriented ad ideas.- Regular review of campaign results and provision of strategic advice tailored to the client.- Advice on targeting, budget allocation, and ad creative design.- Regular testing of different ad versions, formats, audiences, and campaigns to continue improving campaign performance. - Ad's up Consulting - SpĂ©cialisĂ© Tiktok Ads & Facebook AdsSocial Media Ads Consultant: Meta Ads / Tiktok Ads / UGCCONSULTING AND AUDITSMay 2022 - January 2023 (8 months)Paris, Franceïž Management of Facebook ads / TikTok ads / LinkedIn ads / Pinterest ads / Snapchat / Twitter campaigns ïž Development of advertising strategy with competitive analysis ïž Advice on targeting, budget allocation, ad creatives ïž Creative Training: Improving your ad creatives to increase the Hook Rate ïž Graphic design and UGC ad creation ïž Regular reporting ïž Ad copywriting ïž Setup and configuration of ad accounts ïž A/B testing on different ad versions / formats / audiences / ads ïž Setup of retargeting campaigns or campaigns using lookalikes (similar audiences) ïž Coaching on Facebook / Tiktok / Snapchat / Linkedin advertising ïž Advice, support, and guidance
Reviews
Recommendations
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Education
- Master of Digital MarketingMBA Spécialisé Digital Marketing & Business2022Master's degree (5th Year), Marketing & Business
- Master of Mass CommunicationEFAP - Ăcole des nouveaux mĂ©tiers de la communication2022Master, Communication School
Certifications
- Tiktok AcademyTiktok2022