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Paul CoadicPC

Paul Coadic

Supermalter

Marketplace Expert | Ecommerce | Project Manager

€750/day
10 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Paul

Looking to grow your marketplace revenue through strategy, execution, or technical projects?
You've come to the right place.

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💰 Client's marketplace revenue grew from a few million to tens of millions in 6 months.
🌍 12 years in the marketplace ecosystem, including 6 internationally (US & Europe).
🏆 L'Oréal. adidas. PVH (Calvin Klein). Mirakl. La Redoute.
🔧 30+ marketplace integrations delivered. 1M+ products launched online.
🚀 +80% conversion rate, -11pp returns on targeted optimizations.
👨‍🏫 60+ people trained, managing teams of up to 5.

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Common problem with marketplace consultants: they focus on either strategy, operations, or technology. Rarely all three.

Result: no one connects your business KPIs (revenue, conversion, returns) to what truly drives them: data quality, feed errors, ranking, availability. It's in this gap that your revenue is lost.No one knows because no one calculates it.

This is exactly where I step in. I think in terms of GMV and ROI, even on technical topics.

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👉Most frequent missions:

1. Complete marketplace roadmap: Increase revenue and grow long-term.
2. Marketplace integration & migration: setup from scratch, vendor migration, multi-marketplace / platform / dropshipping / cross-border deployment.
3. Operational optimization: Product page CRO, marketplace SEO, availability management, automation.
4. Data & performance piloting: master data, feed quality, reporting, KPIs.

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💸How it works:

1. Written exchange: a few questions to understand your situation.
2. Discovery call (30 min): we delve into your needs, I'll formalize a proposal.
3. Launch: consulting or operational support, depending on your needs.

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💌 Contact me now.
(I'm very responsive.)
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 20km), Lille (up to 20km)

Experience

  • IT Global L'Oréal
    Marketplace Consultant
    E-COMMERCE
    April 2024 - Today (2 years and 4 months)
    Levallois-Perret, France
    - Harmonization of L'Oréal Europe's marketplace processes
    - Strategic consulting for technical solution selection (RFI, RFP)
    - Piloting marketplace integration and migration
    - SAP ECC to S/4HANA migration
    - Design of optimized technical feeds
    - Implementation of the consignment stock model
    Consulting Feed Optimization Feed Management Migration
  • Feedelitist
    Independent Marketplace Consultant
    CONSULTING AND AUDITS
    October 2023 - Today (2 years and 10 months)
    Paris, France
    Clients: L'Oréal, PVH (Tommy Hilfiger / Calvin Klein), Neteven, Yimbly (Reach), and others.

    Freelance Marketplace Consultant - I support marketplace sellers (brands & retailers) in growing their revenue, from strategy to execution, including technical setup.

    → Case studies available upon request.
    Marketplace E-commerce Mirakl Audit PIM
  • adidas DE
    Senior Manager Product Launch and Visual Merchandising - Marketplace
    SPORTS
    October 2019 - August 2023 (3 years and 10 months)
    Amsterdam, Netherlands
    - Managed a team responsible for 25+ marketplaces, primarily focused on product integration and optimization.
    - Managed a team of 5 people: recruitment, training, objective setting, and career development.
    - Established and aligned strategic and operational objectives for 25 accounts with the company's overall strategy.
    - Improved technical and operational KPIs, leading to an 80% increase in conversion rate, an 11% decrease in product returns, and a 21% acceleration in product integration at launch over a 3-year period.
    - Standardized and automated operational processes, freeing up resources for business expansion (integration of 10 new marketplaces in 3 years).
    - Technical leadership on various projects, providing expertise and validation.
    Conversion Rate Optimization Master Data Management PIM Marketplace Amazon Marketplace

Reviews

5.0

Out of 1 rating

K

Khalid

Marketplace Project Manager - L'OREAL GLOBAL BEAUTY TECH

Less than 1 year project

-

Reviewed on 2/20/2026

Paul has been successfully supporting us for over two years on the strategic deployment of our Marketplace Program within the Europe Zone. His professionalism and ability to manage complex projects end-to-end make him a trusted partner. I highly recommend Paul for his expertise and rigor.

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Education

  • Master in Direct and Digital Marketing
    IAE Lille

Skill set

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