Description

I work with micro and small companies as a fractional Sales Director, bringing 25 years of revenue operations experience; including managing a €75M territory at Diageo and complex multi-market B2B sales across EU and Africa, combined with research-backed human performance methodology that most commercial leaders simply don't have.

I don't just redesign the system. I develop the people inside it. That's why your results compound.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

The LEADERS Coach
FOUNDER & HUMAN PERFORMANCE ADVISER
March 2020 - Today (6 years and 3 months)
United Kingdom
• • Developed a research-backed human performance methodology identifying five competency gaps that emerge under pressure - now deployed to improve commercial team effectiveness and sales capability.
• • Design and deliver leadership development programmes for senior commercial and sports leaders, translating performance science into measurable operational outcomes.
• • Advise organisations on integrating human performance methods into sales operations, team structure, and culture to compound commercial results.
• • Build independent advisory practice through thought leadership and targeted outreach, establishing consistent retained revenue across Ireland, UK and Europe.
Leadership Development Company Culture Management Coaching Sales Training
VX SPORT™
EU/AFRICA SALES MANAGER
January 2013 - Today (13 years and 5 months)
EU & YOU, Graz, ST, Austria
• • Drive multi-market B2B sales of complex athletic monitoring technology across EU, Nordic and African markets, selling into elite sports organisations, academic institutions and military clients.
• • Manage full commercial cycle from prospecting through technical consultation, procurement negotiation and contract close across culturally and operationally diverse markets.
• • Translate highly technical product value into commercially compelling propositions for non-technical decision-makers; converting understanding into procurement wins.
• • Support post-sale integration, client workshops and ongoing account development to maximise adoption, retention and referral revenue.
customer service Sales Management Sales Excellence Workshops Facilitation Agile Team Coaching
Match-Fit - Ireland & International
FOUNDER & PERFORMANCE SPECIALIST
January 2006 - Today (20 years and 5 months)
• • Founded and operate an applied human performance consultancy - the practical foundation from which research-backed methodology for developing people under pressure was built and refined over 18 years.
Company Culture Management Performance Management Coaching Talent Management and Employee Development