Paul Cheynet

Hello, I'm Paul 👋

Sales leader with 8 years of SaaS experience, expert in go-to-market and international management 🇫🇷🇬🇧🇩🇪🇮🇹🇪🇸

I specialize in B2B business development and managing Sales teams in high-growth environments, particularly in start-ups and scale-ups.

💼 What I've done in recent years:

Built and structured several Sales teams (SDR / AE) from scratch

Recruited, trained, and scaled over 50 profiles

Implemented sales playbooks, clear KPIs, and scalable processes

Mastery of SaaS metrics (MRR, CAC, LTV, churn, payback...) inside out

🌍 With real international experience:

After several years in London, I now live in Barcelona.

I have managed teams and handled the UK, French, German, Spanish, and Italian markets, in 100% English-speaking as well as French-speaking contexts.

This journey has allowed me to develop strong intercultural adaptability and to agilely support multicultural teams.

🎯 My areas of expertise:

Go-To-Market strategy development

Recruitment and structuring of high-performing Sales teams

Creation of pitches, sales funnels, and playbooks

Optimization of sales cycles and conversion rates

Data-driven management via HubSpot, Salesforce, Gsheet

Coaching junior profiles towards autonomy and performance

🚀 I can help you if you are looking to:

Structure or reorganize your Sales team

Launch a new B2B product or market (France, UK, DACH, Italy...)

Implement or optimize your CRM and Sales Ops processes

Recruit your first salespeople and lay the right foundations

Coach your salespeople