Paul C.

Co-founder of Cohesio – Responsible Corporate Events Agency

I lead the development of Cohesio, an agency specializing in positive impact corporate events.

My responsibilities cover global strategy, client relations, designing tailor-made experiences (team building, employee engagement, QWL, CSR...), as well as developing our AI carbon impact calculator.

I also work on acquisition strategy, content creation, partnerships (AFNOR...), and responding to client tenders (Major accounts, ETIs, SMEs & Startups).

I teach the Strategic Management course to Master 1 students in the Grande École program, covering the fundamentals of corporate and business strategy.

The program covers major strategic models (competitive advantage, innovation, internationalization...), company case studies, and practical simulations.

My goal: to impart a realistic and operational understanding of strategy, linked to current business challenges.

I led the B2B marketing strategy for several consulting offerings (digital transformation, cloud, cybersecurity...) targeting major accounts, while managing a team of 3 marketing project managers.

I also led a structuring intrapreneurial project: the implementation of the ABM (Account-Based Marketing) strategy at Deloitte. This cross-functional project involved over 60 people (marketing, sales, data, and CRM teams) and required in-depth change management.

In parallel, I co-developed a strategic project on marketing performance with the Head of Sales: defining KPIs, monitoring performance, and upskilling teams with a more ROI-driven and business-oriented approach.

Finally, I managed the Cloud Europe marketing and communication campaign for France, in collaboration with Deloitte Europe's marketing teams. This year-long, hybrid (digital & physical) campaign included OOH, geo-targeting, major events (Google Summit, AWS Summit...), and in-depth work on alliances with hyperscalers (AWS, Azure, GCP). I managed the project with the Digital France teams, with a budget of €500,000, aiming for European harmonization and strong local impact.