Freelancer profile translated to English.
Back to original languageAbout Paul
Key elements of my profile:
- 7th generation of my family to work in Retail (Shoemaker family)
- 11+ years of experience in Retail (luxury, specialized distribution & mass distribution)
- Positions: Field, Project Management & Retail Sales Management (B2B & B2C)
- Former high-level athlete (French American Football team)
- 3 years of study abroad (Ireland, USA & China) + 7 years working in international environments
Track Record:
- Sales management: management of 18 executives, €40m turnover, +30% turnover, +4pts margin
- Openings of +700 stores
- Participation in the biggest Retail acquisition of the last 15 years (integration of Leader Price by ALDI)
- Development of a store network from 40 to 80 stores (management, processes, P&L and Customer Experience)
Companies:
- Luxury: Louis Vuitton & Dior
- Ready-to-wear: Bexley & APC
- Mass distribution: ALDI, Leclerc, Intermarché, U, Carrefour, Auchan and Casino
- Specialized distribution: Terres et Eaux, Castorama, Leroy Merlin, Bricomarche & Avia
Companies:
- Luxury: Louis Vuitton & Dior
- Ready-to-wear: Bexley & APC
- Mass distribution: ALDI, Leclerc, Intermarché, U, Carrefour, Auchan and Casino
- Specialized distribution: Terres et Eaux, Castorama, Leroy Merlin, Bricomarche & Avia
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- EFFICIO ConseilEXPERT RETAIL - Network Performance | Customer Experience | Operational Excellence | TheatricalizationRETAIL (SMALL BUSINESS)May 2024 - Today (2 years and 3 months)
Services:
a. Network Performance (KPIs):o Turnover Objective = Traffic x Conversion x Average Transaction Valueo Profitability Objective (e.g., Gross Profit, Margin, Operating Income, EBITDA)o Human Objective: MBO (Management by Objectives)b. Transformation Project (Leverage):o Customer Experienceo Operational Excellenceo Point of Sale Theatricalization (e.g., Visual Merchandising, Concept, Sales School)o Strategic Project (Omnichannel, POS Digitalization, Mass Rollout)c. Individualized Support:o Field: Leadership & Operational Managemento Manager: Change Managemento Executive: Business Structuring & TransferValues:
a. "The customer as a collaborator & the consumer as a customer" G. Mulliez => Customer & employee experienceb. "Results are 95% execution and only 5% vision" C. Ghosn => Operational Excellencec. "If you can't track it, you can't improve it" P. Drucker => MBO (Management by Objectives)Method:
a. Quick Diagnosisb. Prioritized Action Planc. Weekly KPI Monitoringd. Field Execution with Teams - HMY Retail SolutionsRegional Sales DirectorRETAIL (SMALL BUSINESS)March 2022 - April 2024 (2 years and 1 month)Valence, Franceo Managed 60% of the French territoryo Doubled the team (9 to 18 executives)o Increased turnover by 30% (€40M)o Optimized margins: +4ptso Reduced overdue invoices by 70%o Context: 4th LBO
- ALDIRetail Project Manager - Sales DepartmentRETAIL (LARGE RETAILERS)March 2020 - March 2022 (2 years)Paris, Franceo Leader Price acquisition by Aldi: Managed the opening of 550 stores & supervised 36 sector managerso Store opening time divided by 2.5oFurniture purchase: 10% cost reductiono Implementation of a national logistics HUB: savings of approx. €2M
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Education
- Master International BusinessSkema Business School2016
- Master Business and AdministrationNorth Carolina State University2015