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Paul CardePC

Paul Carde

Head of Product | Lead PM | Senior PM

€800/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Paul

Head of Product, 8 years of experience in B2B SaaS (I notably built the product team at Happydemics from scratch, with an ARR growth x8 over the period). I focus on product strategy, team structuring, or interim Head of Product roles, with a very data-driven approach. Comfortable with both long-term vision and concrete execution. Available for one-off or longer missions, feel free to contact me to discuss.
  • Spanish

    Conversational

  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Bordeaux (up to 50km)

Experience

  • Happydemics
    Head of Product
    SOFTWARE PUBLISHING
    March 2020 - June 2026 (6 years and 3 months)
    Paris, France
    - Set and drive the product vision and strategy of Happydemics SaaS platform, enabling advertisers worldwide to measure and optimize the ROI of their ad campaigns.
    - Joined as first PM and built the Product organization from the ground up, structuring 3 product squads and scaling the team to 3 PMs + 1 PMM, with efficient discovery, delivery, and prioritization processes.
    - Own the full product lifecycle and roadmap, working closely with engineering, sales, data, and clients, relying on deep data analytics to validate market needs and deliver high-impact, AI-enhanced features driving core product KPIs.
    - Drive product-led growth and international expansion (North America & APAC), contributing to 8x ARR growth and establishing Happydemics as a global leader in Brand Lift measurement.
    Product management Product Strategy Product roadmap Data Analytics Pricing strategy
  • Fitle
    Product Manager
    SOFTWARE PUBLISHING
    January 2018 - January 2020 (2 years)
    Paris, France
    - Built a machine learning size recommendation tool for fashion brands, improving on-site conversion and reducing returns
    - Translated client and market feedback into a prioritized backlog, iterating rapidly to grow the client base to 50+ brands and cutting average client onboarding from 4 to 1 week
    Product Discovery Product Delivery customer service Data Analytics Machine learning
  • ESV
    Product Owner
    DIGITAL AND IT
    January 2015 - January 2018 (3 years)
    Paris, France
    Owned full project lifecycles, building e-commerce and digital products with cross-functional teams.
    Web Project Management E-commerce

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Education

  • Computer Programming
    Le Wagon
    2019
    Attended Le Wagon Paris (Batch #320). Intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript ES2015, SQL, git, GitHub, Heroku and Ruby on Rails. Designed, implemented and shipped to production a clone of AirBnB and a Rails prototype.
  • Master ESC (Grande Ecole Program)
    KEDGE Business School
    2015

Certifications

  • Fullstack Developer
    Le Wagon
    2019
    https://bit.ly/2QVR0he
    Product management User Experience Design HTML5 JavaScript Bootstrap CSS3 SQL

Skill set

Categories