Freelancer profile translated to English.
Back to original languageAbout Paul
WordPress & Sitecore Specialist – Content Integration and Management
Freelance since 2018, I support companies (SMEs and large groups) in updating,integrating, and managing contenton theirWordPressorSitecorewebsites.
I offer a reliable, fast, and rigorous approach, particularly suited for communication, marketing, or IT teams needing operational support.
As a WordPress Specialist:
WordPresscontent updates (texts, images, videos, documents, CTAs)
Integration of pages into existing templates (Gutenberg, Elementor, or custom)
On-pageSEO optimization(tags, titles, permalinks, internal linking)
Plugin management and light maintenance
Adherence to editorial guidelines andUXbest practices
As a Sitecore Specialist:
Integrationand publication of content on theSitecoreinterface
Structuring of complex pages according to available modules
Quality control & publication compliance (accessibility, responsive, **SEO**)
Collaboration with IT and marketing teams
My Strengths
WordPress AND SitecoreExpertise
+6 years of experience in web content management
Responsiveness, rigor, and autonomy
Knowledge ofSEOandUXchallenges
Adaptability to your internal tools and work methods
Proven experience with large accounts and SMEs
Why work with me?
✅ DualWordPress/Sitecoreskill set
✅ Time saving for your marketing/communication teams
✅ Editorial and technical rigor
✅ Performance andSEOoriented vision
✅ +6 years of successful freelance missions
📩 Contact me to discuss yourWordPressorSitecoreneeds!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SchmidtGroupeDigital Marketing ManagerRETAIL (LARGE RETAILERS)September 2021 - August 2023 (2 years)Sélestat, FranceStore Web Page ManagementSupervision and updating of local pages for a network of over 800 Schmidt and Cuisinella stores in Europe.Ensuring graphic, editorial, and technical consistency to guarantee a homogeneous experience while highlighting local specificities.Optimization of practical information (contacts, opening hours, available services) to facilitate appointment booking and improve local conversion.Customer Journey Optimization (CX / UX)Analysis of user journeys on the Schmidt and Cuisinella websites to identify friction points and propose concrete improvements.Collaboration with technical, design, and marketing teams to design and deploy solutions that optimize navigation and journey fluidity.Implementation of targeted actions to reduce navigation abandonment, improve engagement, and increase conversion rates.Participation in the continuous evolution of site architecture and digital functionalities with a customer experience-oriented approach.Brand Blog Management and AnimationWriting editorial briefs for content creation related to strategic themes (interior design, layout, trends, practical advice).Monitoring and coordination with external and internal writers to ensure content quality and relevance.Integration of articles on the brands' WordPress platforms, respecting SEO optimization and editorial guidelines.Monitoring performance KPIs (organic traffic, click-through rate, time spent, social engagement) to measure content impact and adjust editorial strategy.
- ThalesDigital Communication ManagerDEFENSE AND MILITARYApril 2021 - August 2021 (5 months)Gennevilliers, FranceWithin the Upstream Research and Future Preparation sector, my responsibilities were as follows:Ensuring the compilation of existing video, photo, and audio support materialsCreating animated videos illustrating innovations experimented within the laboratoryProducing post-project summaries in the form of interviewsCreating graphic materials for use at the SOFINS and Eurosatory trade shows
- Voyages super PrixDigital Marketing ManagerTRAVEL AND TOURISMJanuary 2020 - May 2020 (5 months)Montréal, CanadaDevelopment of the new brand Corpodia.com, a subsidiary for business travel of the VoyageSuperPrix groupCreation of the multi-page WordPress siteSEO acquisition strategy (Linking, Backlinks, META Tags)Implementation of an appointment booking systemImplementation of a multilingual system (FR/EN/ES)
Reviews
Recommendations
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Education
- MBA Digital Communication and MarketingMBway Strasbourg
- Bachelor's Degree in Digital CommunicationSup de Pub Paris2021• Étude de la communication interne et externe • Étude de la communication et du marketing digital • Travaux sur l'activation de différents leviers de communication: - Publicité - Brand content - Relations presse - Événementiel • Production et pilotage de campagnes
Certifications
- Tridan+ Digital Marketing EXPERT 870 / 1000 TOP 1% OF MASTER 2 / ENGINEERING DIPLOMATridan2023
- The Fundamentals of Digital MarketingGoogle (QVM ATG 9TG)2022