Paul B.

I designed and built a website in the medical field, handling the entire process from conception to integration under WordPress.

The project began with defining the site's architecture and user experience, with a particular focus on clarity of information, accessibility, and trust—essential elements in the medical sector. I then worked on the design to create a modern, clean, and reassuring interface, consistent with the domain's conventions.

Development was carried out using WordPress, with responsive integration ensuring smooth navigation across all devices (desktop, tablet, mobile).

This project resulted in a professional, intuitive platform tailored to the needs of both patients and practitioners, thereby enhancing the business's online visibility and credibility.

I was responsible for the art direction, casting, and photographic production of a visual featuring a model for a luxury hotel.

The project started with defining an art direction aligned with the establishment's high-end image, aiming to convey an elegant, refined, and immersive atmosphere. I then handled the model casting, selecting a profile consistent with the brand's identity and positioning.

The shooting was meticulously planned (staging, lighting, framing) to enhance the spaces and strengthen the visual experience. Special attention was paid to aesthetics and overall coherence to meet the standards of the luxury sector.

This work produced premium visuals intended to enhance the hotel's image and increase its appeal to a discerning clientele.

I carried out the complete creation of a visual for the public-facing storefront of a sports club, managing the entire creative process.

The project began with designing an original visual concept, intended to capture attention, enhance the club's image, and attract new members. I then handled the art direction and execution of the photo shoot, ensuring dynamic images consistent with the brand's sporty and energetic identity.

Finally, I performed complete retouching of the visuals (colorimetry, contrast, subject enhancement, finishing) to achieve a professional, impactful result perfectly suited for storefront use.

This project helped to increase the club's visibility and provide modern, attractive, and effective visual communication.