Freelancer profile translated to English.

Description

For 5 years, I have been helping companies and brands in their creation of digital and web marketing projects.

In early 2014, in order to finance my communication studies, I trained in frontend and backend development to carry out freelance assignments.

Discover the details of my services:

Web application development:

- Laravel backend and frontend

- Bug fixes

- Migration

- Hosting

- Backup, backup, monitoring

- Site maintenance

Contact me now via Malt messaging, I would be delighted to discuss your project with you.

Looking forward to working with you.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Villefranche-sur-Saône (up to 30km)

Migros
Full stack developer
RETAIL (LARGE RETAILERS)
January 2017 - July 2019 (2 years and 6 months)
Lausanne, Switzerland
Backend and frontend development of 2 customer data collection applications available as interactive kiosks on the points of sale of the canton of vaud (Clash of centers games)
Fullstack Webdesign laravel html CSS3 SQLite PHP Emailing
Squadata
Customer Success Manager and email retargeting project manager
DIGITAL AND IT
April 2015 - December 2018 (3 years and 8 months)
Lyon, France
Development of new DMP (Data Management Platform) Use cases for digital marketing solutions, customer acquisition and loyalty strategies

Implementation of new connectors with the DMP Squadata

Coordination of technical teams in the implementation of client use cases and new functionalities

Customer follow-up in its implementation of a DMP as a support for digital marketing with the development of reports on the performance achieved through the use cases employed

Implementation of Retargeting campaigns and management of email retargeting campaigns
Monitoring of around 50 clients including Jacadi, Trivago, Nexity, Thomas Cook, Jet tours, Engie, Vente Unique…

Monitoring of performance indicators, analyses, reports and optimizations

Graphic creation and integration of mailing kits in html, css and php

Implementation of a dynamic mailing kit system based on product catalogs

Monitoring and management of routing and email deliverability with the implementation of tools and strategies to optimize performance

Briefs and commercial relations in the implementation of various data marketing levers (email retargeting, targeting, SMS retargeting, reactivation of inactive)
Emailing Project management PHP Data Management Platform Deliverability Automation Data analysis

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Master in Marketing/Advertising
Iscom Lyon
2015
Établir des stratégies médias, créer des campagnes publicitaires, analyser les comportements des consommateurs, anticiper et s’adapter aux nouveaux modes de consommation, fidéliser les clients… ces missions sont menées par les directeurs artistiques, des planneur-stratégiques, des directeurs de clientèle, des responsables de promotion, etc.

Paul B.

Fullstack developer, Laravel, Vue.js

About Paul

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