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Paul BassePB

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Freelancer profile translated to English.
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About Paul

After many years in solid organizations, in journalism then in digital communication and marketing, I wish to leverage my solid experience in editorial and communication. I am rigorous, loyal, and creative. I prefer remote assignments but I am open, depending on the project, to coming to the company.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Marseille (up to 50km), Paris (up to 50km), Rennes (up to 10km)

Experience

  • Amazon
    Social Media Manager
    FILM AND AV
    January 2022 - February 2025 (3 years and 1 month)
    Editorial Lead:Daily management and monitoring of the editorial plan.

    Editorial Strategy:Development and elaboration for all formats and platforms.

    Film or Series Launches:Responsible for social media campaigns - activation and editorial - during the launches of "LOL: qui rit sort", Halloween season, 4 and 5. Other campaigns: Sentinelle, Medellin, Comedy Class, Pogba, etc.
    Social Networks Editorial Strategy Content Marketing Digital Communication
  • Olympique de Marseille
    Head of Editorial
    SPORTS
    May 2018 - November 2021 (3 years and 6 months)
    Marseille, France
    Head of Editorial Department:Conception, implementation, and daily monitoring of the club's editorial strategy for all formats (video, audio, text) and all platforms (Instagram, TikTok, Snapchat Shows, Facebook, Twitter, website, Spotify, Deezer, etc.) in France and internationally.

    Writing and Conception of Documentaries and Long-Form Content:Writing (Florian Thauvin - L’Envol / André-Frank Zambo Anguissa: Le Cœur d’un lion) and conception (17 ans)

    Brand:Responsible for the club's brand positioning (in France and internationally) and the storytelling of B2B & B2C campaigns (online & offline).

    Innovation:1st French sports club to open a TikTok account. 1st French sports club on Twitch. 1st French club to produce clips around Marseille artists (OM Sessions).

    Transformation:Transition from a TV model to an integrated agency model within the club's marketing & media department.

    Expansion:Influence strategy, paid media, partnerships with external media.

    Manager:7 employees & freelancers / Budget management
    Editorial Strategy Sports Marketing Content Marketing Digital Communication Social Networks Training
  • INA
    Editorial Manager
    PRESS AND MEDIA
    September 2017 - January 2018 (4 months)
    Paris, France
    Deputy Editor-in-Chief:Choice of editorial line and monitoring of INA segments broadcast on FranceInfo channel.

    Writer:Writing news topics (society, politics, economy, sports, culture, etc.) with an approach from the past reflecting the present.

    Editorial Development:Development of new formats using a mixed approach (web and TV).

    Manager:Management of a team of two journalist-presenters. Presentation: Embodiment of topics on set for formats of 2 to 3 minutes.

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Education

  • Licence
    Ecole Publique de Journalisme de Tours
    2009
    Licence Journalisme
  • Bachelor's Degree in Modern Literature
    Université Denis Diderot Paris VII
    2007
    Licence Lettres Modernes

Skill set

Categories