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Paul BarattePB

Paul Baratte

Part time CMO | Growth Marketing | Brand Strategy

€800/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Paul

Hello đź‘‹

With over 10 years of experience in strategic roles within start-ups and scale-ups, I support companies through all key phases of their growth: early-stage, scale, exit preparation, and post-acquisition.

I've had the opportunity to experience different scaling cycles, from initial structuring to ramp-up, as well as two exits in my previous companies: one following an acquisition by SAP, the other as part of a deal led by a Private Equity fund.

These experiences have taught me to adapt Marketing & Growth strategies to the specific constraints, challenges, and priorities of each development stage.

🚀 How can I help you?

Depending on your context:
  • Early-stage: validate your Product-Market Fit, find your first profitable channels, build your acquisition engine.
  • Scale-up: structure your marketing organization, industrialize acquisition, implement reliable processes and KPIs.
  • Exit preparation: strengthen your growth metrics, optimize your pipeline, ensure reliable reporting and organization.
  • Post-acquisition: ensure a smooth transition, align teams, clarify strategy, maintain traction.

đź’Ş Your needs:

  • Build and execute a clear and prioritized marketing roadmap (all in a highly readable Notion)
  • Accelerate your acquisition (paid, demand gen, AI search optimization...)
  • Structure your marketing organization and processes
  • Define your Go-To-Market and positioning
  • Improve Sales / Marketing alignment
  • Implement a data-driven, performance-oriented culture

I support you from strategy to execution, with a strong focus on business impact and scalability.

đź“… Availability

Available for CMO, Head of Growth, or outsourced Marketing Director roles.
1 to 3 days per week.

👉 Contact me to discuss.

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Biarritz (up to 50km)

Experience

  • @Tellent
    Head of Marketing France
    September 2023 - Today (2 years and 9 months)
    Lead France Marketing: Define and execute regional strategy, aligning campaigns, content, and events with global goals. Manage Team: Lead and mentor 5 specialists across campaigns, content, paid media, and product marketing. Thought Leadership: Represent Tellent externally via podcasts, speaking engagements, and influencer collaborations.
    Communication Strategy Demand Generation Podcast
  • @Javelo (now part of Tellent)
    Head of Growth & Operations
    September 2019 - September 2023 (4 years)
    Built and scaled growth and operations strategies, directly contributing to ARR growth and market penetration. Structured teams and processes in Hubspot to support business expansion and eventual integration into Tellent. Drove cross-functional collaboration between product, sales, and customer success.
  • @SAP.IO
    Business Developer Advisor
    April 2019 - August 2019 (4 months)
    Mentored startups on scaling their GTM strategies, revenue models, and business development. Collaborated with SAP leadership to strengthen the innovation ecosystem and partnership synergies.

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Education

  • Audencia Business School
    2016
  • Classes PrĂ©paratoires aux Grandes Ecoles
    2012

Skill set

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