Paula Sánchez Ortega

Market analysis and strategic consulting for FMCG companies, focusing on pricing, promotions, and assortment, developing analyses by category, channel, and retailer to support data-driven business and product decisions. Leadership and participation in analytical projects at a European level, coordinating international teams and applying NielsenIQ tools and methodologies to transform market and revenue management data into actionable insights and strategic recommendations for management teams. Generation and communication of insights to the client, developing value stories, presentations, and recommendations from quantitative data, contributing to the evaluation of new launches, innovation, and consumer behavior.

Strong ability to analyze qualitative and quantitative data from the FMCG sector, evaluating brands, anticipating product needs, and identifying growth opportunities and risks through the development of customized analytical reports that support strategic decision-making in competitive, pricing, and promotional areas.

Support for the launch of after-sales marketing campaigns, coordinating actions with creative and media agencies, and organizing online and offline initiatives to drive customer engagement and ensure the correct implementation of brand standards and campaign guidelines.