Freelancer profile translated to English.
Back to original languageAbout Paul
#READYTOHELP
Welcome to my Malt profile!
I have been developing my skills in all areas of Web and Digital Marketing for 7 years now, given my interest in Digital in general.
In the past, I have worked on projects such as:
- Management of advertising, influence and web projects
- Writing content for social networks, blogs, websites and TV
- Development of SEA campaigns: Adwords, Campaign Manager, Facebook Ads
- Automated prospecting campaigns (cold emailing & LinkedIn)
- Data scraping
- Influence marketing strategy
- Customer relationship
- Setting up TV campaigns with major broadcasters
- Social Media Management
- Development of sociological surveys
- Participation in creative sessions
- Communication support and advice
- Creation, redesign and updating of websites
- E-mailing campaigns and pop-up windows
And finally here are the tools I have in hand:
- Project management: Trello / Slack / Notion / Asana
- SEA: Facebook Ads / Google Ads / Linkedin Campaign Manager / TikTok Ads / Snapchat Ads
- Analytics & tracking: Google Analytics / Facebook Pixel / Linkedin Insight Tag
- Website / landing page creation: WordPress / Webflow / Shopify / Prestashop / Google Site
- Automated prospecting campaigns: Waalaxy / La Growth Machine / Captain Data
- SEO: Google Keywords Planner / Google Search Console / Google Tag Manager
- Emailing campaigns: Mailchimp / Campaign Monitor / CreateSend
- Setting up pop-up windows: Optin Monster
- Reporting: Google Suite (Sheet - Slide - Docs - Drawing) / Pack Office (Excel - Powerpoint - Word)
- Languages: HTML / CSS / JavaScript / Python (beginner)
If you encounter one of these problems, let's schedule a call to discuss your different objectives. This will allow me to develop a strategy with relevant and adjusted levers according to your needs.
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to 50km)
Experience
- FreelanceB2B Growth-MarketerSOCIAL NETWORKSJanuary 2022 - Today (4 years and 5 months)I recently trained in B2B Growth-Hacking via Kévin Dufraisse's training in order to help my clients achieve their objectives via the acquisition and activation of their prospects on different channels.> Setting up outreach campaigns (Cold emailing, LinkedIn) via Waalaxy and La Growth Machine> Paid Lead Gen Campaigns> Creation and management of landing pages> Creation and distribution of lead magnets> Automations
- Influence4YouInfluence Campaign ManagerDIGITAL AND ITMarch 2021 - March 2022 (1 year and 1 month)Paris, France> Management of more than 200 operations with creators on Instagram, Facebook, TikTok & YouTube between 5K and 2.5M subscribers> Setting up amplification campaigns (Facebook Ads, YouTube Ads & TikTok Ads)> 25M views, 1.8M reactions, increase in sales ≈ 40% at N-1, ...
- LesPoètesDigital Project Manager - Digital Project Management ExpertDIGITAL AND ITApril 2019 - Today (7 years and 2 months)Lyon, France> Writing content for blogs and sites> Site construction> Setting up a sociological study to understand the best communication channels according to the expectations of our employees' customers> Social Media Management> Setting up SEA campaigns (50% increase in sales)> Content translation (fr-en/en-fr)> Setting up and coordinating TV campaigns with the 4 major broadcasters (to reach 18 million views)> Social network management (450% increase in the number of subscribers on Facebook and Instagram)> Creating content for promotional use> Participation in creative sessions (design & writing with the agency's creative team)
Reviews
F
Frederic
SAS Capital Conseil
Reviewed on 5/7/2019
Paul was responsible for setting up our Social Media and Lead acquisition strategy. To do this, he carried out a complete monitoring of our competitors on all the social networks on which they were present, and then set up a Roadmap to follow including good practices, the type of content according to the networks, and the frequency at which to post. He also took care of retrieving all our available content in order to list it and indicate on which platform it was usable. I recommend Paul for his professionalism, responsiveness and his extensive and varied knowledge in the field of digital marketing.
Theo
Reviewed on 3/14/2019
Paul was responsible for preparing a Social Media strategy. He perfectly met expectations in terms of deliverables and even exceeded them in terms of quality. He is a reliable, dedicated and devoted person. I recommend without hesitation.
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Education
- Programme Grande Ecole Spécialisation Marketing DigitalIDRAC Business School2017Marketing digital specialization : - Business Ethics - Emailing Campaign - Community Management - E-commerce Buying Behavior - Photoshop / InDesign - Digital Law - Inbound Marketing - Lead Acquisition & Cross Canal - Display Campaign Management - Mobile Marketing - Intellectual Property - Challenges of the Digital Strategy - Smart Data Expertise
Certifications
- Google AnalyticsGoogle2018
- Google Analytics AdvancedGoogle2018